"Turning Star Trek into a sitcom" is not exactly accurate. When you say Star Trek, I assume you mean the general franchise. They are not turning the general franchise into a sitcom. Just one show.
It's obvious from Kurtzman"s comments in the past that this is an intentional strategy . He often says certain shows will resonate with some and certain shows with others.
So it's obvious they want to mix in concepts using traditional Trek formulas and some that are not for multiple shows. . He wants to throw the biggest net possible to reach Trek fans and non Trek fans.
Is this a good methodology/is it working? I have my doubts. But that is what they are trying to do.. Think they want a corner of the Star Trek universe to be a comedy, not the entirety of the franchise.
That was fine when there were 5 shows concurrently being produced. One show is a silly animated comedy? Fine, I don’t need to watch it if I don’t want to because I have four other shows I can choose from. But by the time Tawny’s pet project gets off the ground, the only other show that will probably be on the air at the same time is SFA, and that’s not really much of a choice.
In my opinion, Star Trek doesn’t do comedy well. The last time it worked was The Voyage Home, and that was because the comedic elements weren’t thrown in your face and were just undertones of a more serious, bigger story. I get the feeling that the premise of a hotel planet where hijinks occur every episode isn’t going to have a more serious bigger story than that.
To me, it seems that these days these show runners are just using the Star Trek name to peddle their own fanfic projects. Osunsanmi wants to make a Guardians of the Galaxy/Suicide Squad movie? Let’s use Star Trek to make that happen. McMahon wants to make Rick and Morty in space? Let’s use Star Trek to make that happen. Tawny wants to make a comedy show set at a hotel? Let’s use Star Trek to make that happen.