I wonder if the studio thinks that the nostalgia flavoring is what is needed though? Honestly, look at the reactions to DISCO, and the Beyond trailer, and the like, and thinking "Well, maybe we need to do more closely to TOS." Which, Tarantino fits the bill for.
Abrams I at least trust to try something new and want to see the ensemble cast together.
Doesn't seem to me that nostalgia and catering to tos elitists helped Beyond being the successful, big, movie they wanted it to be. The opposite.
Discovery, on the other hand, is doing more than fine. Its success (and that of other franchises), if anything, should encourage them to be bold and continue what the first movie started, not go backwards to placate certain old fans. I might argue that some things, discovery included, may have taken inspiration from jj's trek success too ... it would be a pity if the 'muse' is the one that ends up being the most limited by its past, and the most conservative in some aspects.
In short, I don't get how the studio can believe that making something even more nostalgia is a good idea, unless they truly give to a vocal minority (the same that declares stid a 'flop' and the worst movie) of fans online all this power. It doesn't make sense, especially with all the evidence already showing it's counterproductive.
There are different kinds of nostalgia, though. The issue isn't nostalgia by itself, because if you are able to balance it (and the first movie did) it isn't - actually - a bad thing, and sometimes it's needed ( the new Star Wars trilogy is full of nostalgia for example). The issue is when nostalgia translates into the creative team placating old fans to the extent they go backwards, and essentially turn the original thing and the homages into a hindrance. A cage where to put characters and never allow them to get out of it, advance, or do anything that would make some of the old fans angry ...in spite of you just doing everything that should be expected from a modern reboot.
You shouldn't have people claim that, say, the creative team will never make Spock and Uhura have a kid, or show the characters do x thing, because they wouldn't have the 'guts' to piss off some of the vocal old fans online.
When people start to say these things, and deem as 'impossible' stuff that shouldn't be that outrageous or out of this world, and wouldn't be for any other reboot, it's a bad sign. No one should believe your thing is that....doomed. That limited by its fan base, or part of it.
For all the hate some have for JJ, I think his reboot while bold was as safe as it could get for old fans. He created, literally, another reality.. but it still isn't enough to some. They still see it all as a 'threat' to a series that no one changed (or really, discovery is doing that more than JJ with his trek. This trek isn't retconning tos. Now more than ever, some of the complains people had for the reboot come across as inconsistent and over the top)