The leaked copy is high quality and doesn't bear a water-mark, both suggesting the possibility of a controlled leak in order to generate buzz.
Forbes
Also, some good points are made as to why the leak, legitimate or not, may not actually be a damaging thing for the show...
Forbes
Also, some good points are made as to why the leak, legitimate or not, may not actually be a damaging thing for the show...
Unlike the leaks of Game of Thrones and Orphan Black back in April, the release of the Supergirl pilot is not very damaging to the show itself for a variety of reasons, the first of which being the fact that the pilot doesn’t air for another six months. This isn’t a case of four episodes leaking the day before the season premiere. This is a case of one episode leaking before there’s even a legitimate marketing campaign to be spoken for. Any damage the release of the pilot could have done to viewership is going to off-set by the fact that it’s most likely going to be screened at San Diego Comic-Con and New York Comic-Con in July and October for the same people downloading it now anyway.
In addition, this isn’t the first time a Warner Bros. produced DC series leaked early as the pilot of The Flash also leaked online in a legitimate theft of the episode from a screener disc around this time last year. But, as we can see from the reception of the show’s season finale earlier this week, if that release did anything, it’s help The Flash garner some much needed buzz to what was, at the time, serious speculation about its capability to be good based on set photos that had been released online weeks earlier. The damaging nature of a leak also comes down to its timing, and a leak six months ahead of schedule for a television series is not nearly as bad as one for a major blockbuster release such as X-Men Origins: Wolverine.
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