STID "tracking" for $85-90 million opening [U.S. box office]

[Phily B]

There is no getting away its an underwhelming and disappointing take. But it's not a flop, there was serious fears though after the numbers on Thurs/Friday it would be.

 

[Jax]

ST will need to pull in at least twice the budget for anyone to consider this a genuine hit movie--certainly enough to warrant another production.

Which would be $380 million (ST09 made $385 in BO alone). STID is going to make more than that by a decent margin based off the start from the domestic and overseas take.

 

[Flake]

In addition to the $190m production budget it is possible Paramount spent $100m on worldwide prints and advertising.

 

[indranee]

This thread with all it's ups and downs, bigger budget sequel talk and dead franchise talk is as thrilling as the movie itself.

THIS.

 

[BillJ]

Well it's all semantics anyway: STID may be "disappointing" but it's not weak at all. Then you have to define disappointing. With Imax and the success of the last movie, you'd think it would have done $100 million over 5 days. Failure or flop would mean it didn't cover cost. A opening flop may have meant a $40-50 million weekend. Clearly that is NOT the case. Considering the movie cost $180-190 million, STID has almost covered that in just over a week at $165 million gross by the end of Sunday. Again the naysayers have failed.

RAMA

It is disappointing. Even if the film gets to Star Trek 2009 money, it will have sold fewer tickets due to higher ticket prices.

 

[RAMA]

Well it's all semantics anyway: STID may be "disappointing" but it's not weak at all. Then you have to define disappointing. With Imax and the success of the last movie, you'd think it would have done $100 million over 5 days. Failure or flop would mean it didn't cover cost. A opening flop may have meant a $40-50 million weekend. Clearly that is NOT the case. Considering the movie cost $180-190 million, STID has almost covered that in just over a week at $165 million gross by the end of Sunday. Again the naysayers have failed.

RAMA

Getting the budget back is not a hit film--it is merely breaking even, and unless that 180-190 million included the promotional costs too, it has a long way to go. Considering most films' earnings slow with each passing week, and ST is not on The Avengers or Batman level of pop culture interest (where 2nd and third huge weeks are possible), there are no guarantees of a success.

ST will need to pull in at least twice the budget for anyone to consider this a genuine hit movie--certainly enough to warrant another production.

Where did I say "hit film"?? I said it is not a flop if it covers cost. Once you do that you go into different degrees of success based on profit. Considering it came close to covering it's cost in a very short time, the degree of success with it's likely profit seems likely to reach "hit" status.

On the topic of DVD sales I saw mentioned earlier..ST09 had sales of $101 million in DVD. Bluray is unknown, but likely $30-40 million. FX got the rights for the movie for $30 million. There are lots of ways to make money.

 

[Phily B]

It's not a flop, it's not a smash hit. It'll hopefully just be ok and a disappointment.

 

[RAMA]

Well it's all semantics anyway: STID may be "disappointing" but it's not weak at all. Then you have to define disappointing. With Imax and the success of the last movie, you'd think it would have done $100 million over 5 days. Failure or flop would mean it didn't cover cost. A opening flop may have meant a $40-50 million weekend. Clearly that is NOT the case. Considering the movie cost $180-190 million, STID has almost covered that in just over a week at $165 million gross by the end of Sunday. Again the naysayers have failed.

RAMA

It is disappointing. Even if the film gets to Star Trek 2009 money, it will have sold fewer tickets due to higher ticket prices.

Not likely, if ticket prices are roughly the same overseas, (and I don't know what they are on avg) and the movie makes $400-500 million, it is almost certain to sell more than 34 million tickets.

 

[Atariboy]

Trek's opening is very similar to Oz's, which wound up settling around $230 mil domestically (with less competition).

It's going to be close on making back it's budget domestically, and it's foreign numbers are tracking at about half that amount.

Not a major hit by any stretch and this will have implications on Trek III's budget. We're looking at a slash to about $120-130 million. Probably a good thing, maybe they'll focus more on story. Kind of tired of the Enterprise having to face the villian's Super Badass Ship at the end every time.

 

[MacLeod]

https://twitter.com/ERCboxoffice
"FAST & FURIOUS 6 debuted in the UK with $13.8M--Universal's largest opening ever there."

I honestly don't get the love for this crap.

Well one thing that might help the UK Box Office for F&F6 is it being partly set in the UK given the trailers.

As for me it's not the type of film I would pay to see at the cinema, I might catch it on TV.

 

[Phily B]

Trek's opening is very similar to Oz's, which wound up settling around $230 mil domestically (with less competition).

It's going to be close on making back it's budget domestically, and it's foreign numbers are tracking at about half that amount.

Not a major hit by any stretch and this will have implications on Trek III's budget. We're looking at a slash to about $120-130 million. Probably a good thing, maybe they'll focus more on story. Kind of tired of the Enterprise having to face the villian's Super Badass Ship at the end every time.

The problem is that Hangover and Fast 6 both come out next week, this is very unusual and Trek might get killed by it.

 

[indranee]

The audience for Star Trek in 2009 was 60% male and 65% over 25.

They should have put more shirtless Kirk in the movie and trailers to get more females to see the movie.

Not only that. They missed a shirtless Cumberbatch that should have been a fucking GIVEN.

 

[Jax]

From Box Office.com

Star Trek Into Darkness ramped up its global expansion, grossing $40 million across 40 territories this weekend to reach a $80.5 million overseas total. The film's global cume stands at $164.5 million with around half of the overseas marketplace still waiting for the film's release. Russia was the biggest market for the Star Trek reboot's sequel, bringing in $8 million in its opening weekend -a 400% increase from the last film's Russian opening and twice the lifetime gross of its predecessor in the same market. The film also outgrossed the lifetime cumes of the last Star Trek in Colombia, India, Malaysia, Philippines, Peru, Singapore, and Thailand.

Star Trek Into Darkness showed resiliency in its seven hold-over markets, grossing a combined $55.6 million in its second weekend. The U.K. led the pack with a $5.9 million weekend and a $24 million cume. Germany added $3.2 million this weekend to bring its German total to $12.4 million. Australia scored a similar figure, with $3.3 million in the three-day span to reach a $10 million total. Mexico pushed another $1.6 million for a $5.6 million cume. Star Trek Into Darkness will be released in China, Japan, Korea, Brazil, Italy, Spain and France in the coming weeks.

FAILURE I SAY FAILURE

 

[BillJ]

Just for a reality check. Amazon already has the movie up for pre-order and it's ranked #1 for Blu-ray.

http://www.amazon.com/s/ref=nb_sb_s...+into+darkness&sprefix=star+trek+into,aps,235

Interesting bit. If you pre-order, you get a credit for a free comic but it can't be used until it ships. But the credit expires September 31st.

 

[Phily B]

It's still ranked as a disappointment though.

It's not a flop or failure yet, nor is it likely to be. Just a disappointment. Paramount can go either way on the sequels budget, personally I do agree that there wasn't enough emphasis on the Enterprise/Kirk/Spock etc etc in the marketing, it tried to appeal to an audience that just isn't interested in Trek atm.

 

[indranee]

You want FF6 numbers for Trek? You've got to put Kirk and Gaila in a small shuttlcraft and have them chase Cumberbatch (and his Eugenically Enhanced Sidekick Bit*h) all over Known space to the latest hip hop tunes.

You have to have chase scenes, hip hop music, and scantily clad Orion Slave women.

800 million, easy.

THIS pretty much. You want those kinds of numbers? You've gotta make that compromise. And I don't want to compromise.

Frankly, even if I'm a tad disappointed with the numbers, I'm okay with what I got.

 

[RAMA]

Gatsby was supposed to be competition. STID made $6 million less over 5 days, than Gatsby's 2 week total.


RAMA

 

[Phily B]

Gatsby was never meant to be serious competition, but it seems to have unexpectedly cut into part of Trek's target audience.

 

[Out Of My Vulcan Mind]

Yeah, Gatsby has performed better than expected. Trek's male/female ratio might have been a bit better and its gross a bit higher were it not for that.

 

[Greylock Crescent]

Well it's all semantics anyway: STID may be "disappointing" but it's not weak at all. Then you have to define disappointing. With Imax and the success of the last movie, you'd think it would have done $100 million over 5 days. Failure or flop would mean it didn't cover cost. A opening flop may have meant a $40-50 million weekend. Clearly that is NOT the case. Considering the movie cost $180-190 million, STID has almost covered that in just over a week at $165 million gross by the end of Sunday. Again the naysayers have failed.

RAMA

It is disappointing. Even if the film gets to Star Trek 2009 money, it will have sold fewer tickets due to higher ticket prices.

For a bit of perspective:

Casino Royale: $167M (2006)
Quantum of Solace: $168M (2008)

And BOM lists the production budget for QoS as $200M against a $190M production budget for STID.