STID "tracking" for $85-90 million opening [U.S. box office]

There is no getting away its an underwhelming and disappointing take. But it's not a flop, there was serious fears though after the numbers on Thurs/Friday it would be.

 

Which would be $380 million (ST09 made $385 in BO alone). STID is going to make more than that by a decent margin based off the start from the domestic and overseas take.

 

In addition to the $190m production budget it is possible Paramount spent $100m on worldwide prints and advertising.

 

THIS.

 

It is disappointing. Even if the film gets to Star Trek 2009 money, it will have sold fewer tickets due to higher ticket prices.

 

Where did I say "hit film"?? I said it is not a flop if it covers cost. Once you do that you go into different degrees of success based on profit. Considering it came close to covering it's cost in a very short time, the degree of success with it's likely profit seems likely to reach "hit" status.

On the topic of DVD sales I saw mentioned earlier..ST09 had sales of $101 million in DVD. Bluray is unknown, but likely $30-40 million. FX got the rights for the movie for $30 million. There are lots of ways to make money.

 

It's not a flop, it's not a smash hit. It'll hopefully just be ok and a disappointment.

 

Not likely, if ticket prices are roughly the same overseas, (and I don't know what they are on avg) and the movie makes $400-500 million, it is almost certain to sell more than 34 million tickets.

 

Trek's opening is very similar to Oz's, which wound up settling around $230 mil domestically (with less competition).

It's going to be close on making back it's budget domestically, and it's foreign numbers are tracking at about half that amount.

Not a major hit by any stretch and this will have implications on Trek III's budget. We're looking at a slash to about $120-130 million. Probably a good thing, maybe they'll focus more on story. Kind of tired of the Enterprise having to face the villian's Super Badass Ship at the end every time.

 

Well one thing that might help the UK Box Office for F&F6 is it being partly set in the UK given the trailers.

As for me it's not the type of film I would pay to see at the cinema, I might catch it on TV.

 

The problem is that Hangover and Fast 6 both come out next week, this is very unusual and Trek might get killed by it.

 

Not only that. They missed a shirtless Cumberbatch that should have been a fucking GIVEN.

 

From Box Office.com

FAILURE I SAY FAILURE

 

Just for a reality check. Amazon already has the movie up for pre-order and it's ranked #1 for Blu-ray.

http://www.amazon.com/s/ref=nb_sb_s...+into+darkness&sprefix=star+trek+into,aps,235

Interesting bit. If you pre-order, you get a credit for a free comic but it can't be used until it ships. But the credit expires September 31st.

 

It's still ranked as a disappointment though.

It's not a flop or failure yet, nor is it likely to be. Just a disappointment. Paramount can go either way on the sequels budget, personally I do agree that there wasn't enough emphasis on the Enterprise/Kirk/Spock etc etc in the marketing, it tried to appeal to an audience that just isn't interested in Trek atm.

 

THIS pretty much. You want those kinds of numbers? You've gotta make that compromise. And I don't want to compromise.

Frankly, even if I'm a tad disappointed with the numbers, I'm okay with what I got.

 

Gatsby was supposed to be competition. STID made $6 million less over 5 days, than Gatsby's 2 week total.


RAMA

 

Gatsby was never meant to be serious competition, but it seems to have unexpectedly cut into part of Trek's target audience.

 

Yeah, Gatsby has performed better than expected. Trek's male/female ratio might have been a bit better and its gross a bit higher were it not for that.

 

For a bit of perspective:

Casino Royale: $167M (2006)
Quantum of Solace: $168M (2008)

And BOM lists the production budget for QoS as $200M against a $190M production budget for STID.