However once you take away the 3d prices of STiD and adjust trek 09 by inflation. STiD is far behind ST09. The reality is that STiD might not even have broken the 200 million dollar barrier in USA if not for 3D. ST09 didn't even need 3D. I am not saying STiD was a flop, however it was not what paramount expected. paramount wanted STiD to surpass ST09 and it didn't. obviously there is a slight disappointment in that. Worldwide there has been a huge improvement, however Trek still has a long way to go when it comes to been a box office juggernaut. I have no doubt that the fan service in STiD hurt trek. its like the writers totally forgot about the new fans that resulted from the 2009 film. the writers only seems to care about old trekkies. The same old trekkies that have now called STiD inferior to WOK.