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Star Wars: Episode VII: The Nerd Rage Awakens

I don't like the idea that Star Wars sells itself, even the prequels had several trailers. Disney doesn't seem to understand marketing....

Sorry mate but,

BAHAHAHAHAHAHAHAHAHAHAHAHHAHAHAHAHAHHA

:rofl: :rofl: :rommie: :guffaw: :guffaw: :rommie: :rommie: :rofl: :guffaw: :guffaw: :rofl:


Yes - they ARE a relatively NEW media company, aren't they?

:wtf: :wtf: :wtf:
 
I don't like the idea that Star Wars sells itself, even the prequels had several trailers. Disney doesn't seem to understand marketing....

Sorry mate but,

BAHAHAHAHAHAHAHAHAHAHAHAHHAHAHAHAHAHHA

:rofl: :rofl: :rommie: :guffaw: :guffaw: :rommie: :rommie: :rofl: :guffaw: :guffaw: :rofl:


Yes - they ARE a relatively NEW media company, aren't they?

:wtf: :wtf: :wtf:

You do remember that the Disney CEO quit after claiming that John Carter failed due to their marketing of the movie? But then Disney also wanted to cut Captain Jack out of the first Pirates Of The Caribbean, yeah they really seem to know what they're doing. And I hope you remember the reaction alot of people had when Lucas sold his five companies to Disney, kit was thought of as a out of season April Fool's Day joke? Who really wanted Disney to take over Star Wars?
 
My point was that in 92 years, I think they have a pretty good track record. What entity in almost a century is NOT going to have a few mis-steps?

And I know one former VP of Imagineering who was ECSTATIC when the news came through (even though he was privy to what was happening behind the scenes beforehand). He once that when he saw the original SW in 1977, his first reaction was "This is the kind of film WE should be making!"
 
You do remember that the Disney CEO quit after claiming that John Carter failed due to their marketing of the movie?

And no, Rich Ross was the chairman of the Walt Disney Studios, film division. Hence him resigning following the massive loss of "John Carter".

The last CEO to actually vacate that post was Michael Eisner, in 2005. Robert Iger has been the company CEO since then and although it has been reported he may retire soon, that seems to have now been pushed back.


(Edited to add: Yeah, I'm the annoying Christopher of the Walt Disney Company! ;) )
 
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My point was that in 92 years, I think they have a pretty good track record. What entity in almost a century is NOT going to have a few mis-steps?

And I know one former VP of Imagineering who was ECSTATIC when the news came through (even though he was privy to what was happening behind the scenes beforehand). He once that when he saw the original SW in 1977, his first reaction was "This is the kind of film WE should be making!"

After Star Wars came out '77 every studio said it was the type of film they should've been making. The funny thing that everybody turned Lucas down when he took Star Wars to the studios. And let's hope any mis-steps made in the name of secracy doesn't come back to haunt them, bacause all their secrets won't mean anything once the movie is reviewed.
 
My point was that in 92 years, I think they have a pretty good track record. What entity in almost a century is NOT going to have a few mis-steps?
Sure missteps happen, but it is a little concerning when those two missteps come so close together and were supposed to be two of the studios big movies.
 
My point was that in 92 years, I think they have a pretty good track record. What entity in almost a century is NOT going to have a few mis-steps?

And I know one former VP of Imagineering who was ECSTATIC when the news came through (even though he was privy to what was happening behind the scenes beforehand). He once that when he saw the original SW in 1977, his first reaction was "This is the kind of film WE should be making!"

After Star Wars came out '77 every studio said it was the type of film they should've been making. The funny thing that everybody turned Lucas down when he took Star Wars to the studios. And let's hope any mis-steps made in the name of secracy doesn't come back to haunt them, bacause all their secrets won't mean anything once the movie is reviewed.

Perhaps, but that doesn't automatically make Disney the wrong choice to be making Star Wars. They have both resources and a willingness to allow directors a number of creative freedoms, to a certain degree.

Also, you can thank Alan Ladd Jr. for saying "Yes" to Lucas and backing him along the way.

I don't see any marketing mis-steps happening to the degree of "John Carter" because "John Carter" was a vanity project of a Disney executive who banked on the novels being much, much, much more popular and name recognition than they actually were.

My point was that in 92 years, I think they have a pretty good track record. What entity in almost a century is NOT going to have a few mis-steps?
Sure missteps happen, but it is a little concerning when those two missteps come so close together and were supposed to be two of the studios big movies.

Why? The mis-steps were by a specific group of people concerning a specific project. Not like they are fumbling on everything.


To address the overall picture of Star Wars versus John Carter, I read this article from the LA Times regarding the problems.

The main one is a change of marketing leadership at the time when marketing was to be in full swing for the film's promotion. The promo posters ended up being rather non-descriptive with "JCM" in some of the first ones, and later ones calling it John Carter, with strange looking beasts. As the article puts it "They have been confused, Sealey said: "What the hell is John Carter? What's the film about? I don't know who John Carter is. You've got to make that clear.""

That alone was enough for John Carter to suffer. There are many other reasons, but my overall point is this-Star Wars has had consistent leadership, marketing and direction. It may not be what the fans wanted, but it will likely even out.
Disney has three other films that come out before Star Wars, and the marketing focus will be there.

After October, I think the focus will be on Star Wars far more than right now.
 
I'm fully aware the debt we as Star Wars owe Alan Ladd and it was John Carter's director who took over the marketing of the movie, which was were the error happened. But really who wanted Disney to take over Star Wars?
 
But really who wanted Disney to take over Star Wars?

Why would anyone care who is making the films? The prequel trilogy was made by George Lucas himself, and the reception by fans was lukewarm.

Give me a good movie, I don't care whose logo is at the beginning of it.
 
I'm fully aware the debt we as Star Wars owe Alan Ladd and it was John Carter's director who took over the marketing of the movie, which was were the error happened. But really who wanted Disney to take over Star Wars?

I can't say pre-sale I "wanted" it, but I am more than happy that Disney have Star Wars now. I like what they've done.
 
As long as Disney handles the franchise properly and doesn't churn out a bunch of poorly-written crap with the Star Wars name attached to it I don't care if they own it. George Lucas obviously felt comfortable leaving his valuable and cherished creation that he'd spent decades crafting in the hands of Disney and wouldn't have sold it to them unless he thought it was a good idea and they'd take proper care of it.
 
I don't know if I "wanted" it either. But really, in hindsight, Disney and Star Wars seems kind of obvious and makes you wander why it didn't happen 20 years ago.
 
How happy I am will depend on the movies.

Overall, Rebels hasn't been as good as The Clone Wars, but it hasn't been lots worse either. And, so far, things seem to be moving in the right direction for season two. Given the kind of show it is, if that's an indication of what's in store for SW in Disney's hands, then it's actually a positive sign.
 
I'm fully aware the debt we as Star Wars owe Alan Ladd and it was John Carter's director who took over the marketing of the movie, which was were the error happened. But really who wanted Disney to take over Star Wars?

It's a strange question. It's like asking, who wanted Coke Zero? Nobody needed it or was asking for it but it's here now and I love it!

My go to for that is, AT LEAST we're getting new SW now and some of it may even be good to great! Sure as hell it was dying a death under Lucas and the last shit HE put out was "yippee", a coughing robot, Jar Jar and [Darth Vader]"NOOOOOOOOO!!!!!!!!!!!!!!![/Darth Vader].

I'M personally VERY glad Disney took over as I'm EXTREMELY excited about TFA, which may have never happened under Lucas and when I next travel back to the States, I'll get to visit a SW land at Disneyland!
 
As long as Disney handles the franchise properly and doesn't churn out a bunch of poorly-written crap with the Star Wars name attached to it

Yeah.

God forbid THAT happen.

Again.


I don't care if they own it. George Lucas obviously felt comfortable leaving his valuable and cherished creation that he'd spent decades crafting in the hands of Disney and wouldn't have sold it to them unless he thought it was a good idea and they'd take proper care of it.

They certainly can't do worse than a coughing robot and stepping in shit!
 
But really who wanted Disney to take over Star Wars?
Me. Star Wars already had an existing relationship with Disney through the parks, and they've had a very good track record (with minor exceptions of course) with control and quality of their IP. So to me, it was the absolute best option for Disney to take over.
 
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