Exactly. It wasn't until later drafts of Empire that Vader became Luke's father, and it wasn't until the Sequel Trilogy was compressed into Return of the Jedi that Leia became Luke's sister. (The clearest indication that Leia and Luke weren't related is Alan Dean Foster's Splinter of the Mind's Eye.)Just the fact Luke and Leia became intricately tied to the main villain made them more important than they were before. Instead of just a random princess and a random farm boy, they were now part of a hugely important "Skywalker family" upon which the fate of the entire galaxy hinged.
I think that the changes were brought about by Lucas believing he was writing something important -- and something mythical in a way that Joseph Campbell would recognize.
I think the Joseph Campbell reference came as an afterthought, I think Lucas understood the history of storytelling and movie making and just put the two together, quite without realizing that it fit into Campbell's Hero's Journey.