I'm sorry to have to be the one to say it but it looks as though STAR WARS won.
Let's face it, the last film proves that inorder for STAR TREK to attract new (read modern & dumber) fans, it had to become very STAR WARS at it's core. What JJ did well with the new film was to take the cliches of STAR TREK that the general (non Trekkie) public knows; Kirk is brash, Spock is cool and logical, Scotty saves the ship, the ENTERPRISE, primary color uniforms, transporters, "captain's log" etc...and place that veneer of STAR TREK over what was a very thin STAR WARS framework.
The success of STAR TREK (2009) is really the death knell of "real science fiction" STAR TREK, and the true victory of George Lucas' damn "science fantasy" STAR WARS. God, I hate George Lucas!!! He's now managed to directly or in-directly ruin THREE franchises that I loved.
John
Not singling you out in particular, but the funny part about this sentiment in general is that XI was truer to the original Star Trek than anything since 1969.
You think always "losing" their phasers and going at it hand-to-hand was a stylistic choice? Hell no! If they'd had the budget for it, there would have been phaser fights and space battles almost every week.