It'll depend on what the collectors' club actually entails, but if most of the EM/MR business is a la cart purchases, and the more obscure ships don't necessarily sell well outside of subscribers, offering some kind of inducement (be it a discount, priority pre-orders, exclusive items) for a small ongoing fee might be a more attractive option to more people than a subscription. I mean, the idea of having literally hundreds of Eaglemoss models to find a spot for makes me break out in a cold sweat (no offense), but if this "club" means I could make sure to get the ones I really want when I want them, that's much more attractive, and if it subsidizes more obscure models for people who really, really loved some one-off monster from Doctor Who or a ship-of-the-week that was operated by three different aliens from opposite corners of the galaxy on DS9, VGR, and ENT, more power to them.