A bad movie can certainly make money. particularly with a name like Star Trek attached. The problem is it damages the brand, which means they generally make less money next time. Considering the critical and audience reception, it didn’t add fans eager to return for the next adventure. The opposite is much more likely true.
Further, when a franchise has as many entries made over half a century as Star Trek, and they make something that is generally considered the worst or near worst film, then that should be a wake up call. It is a pretty loud and clear signal that they moved in the wrong direction.
Surely, Star Trek can weather a bad movie or two. But I would argue that it would be ill advised to give the creative team another shot at Star Trek. At the very least, something with the expectations and challenges of a movie. I mean, Stuart Baird is a great editor but after Star Trek Nemesis, his phone hasn’t exactly been ringing off the hook for for more directing jobs.
It’s something of a misconception that the money a film makes is the only measure of success in this franchise obsessed reality. What they want is to make money AND have fans clamoring for more so they can make even more money next time. On the second criteria it certainly missed the mark.
My own subjective opinion is that the film was technically unimpressive, poorly directed, and poorly written. My opinion falls fairly in line with the general consensus among fans and critics alike. From that perspective, I would not be eager to hand them the franchise again. It seems that no one was really up to the task of making a medium budget sci fi movie. Why would anyone think they would do a better job next time? The world is full of talented people who HASN'T made a trainwreck of a Star Trek film.
Further, when a franchise has as many entries made over half a century as Star Trek, and they make something that is generally considered the worst or near worst film, then that should be a wake up call. It is a pretty loud and clear signal that they moved in the wrong direction.
Surely, Star Trek can weather a bad movie or two. But I would argue that it would be ill advised to give the creative team another shot at Star Trek. At the very least, something with the expectations and challenges of a movie. I mean, Stuart Baird is a great editor but after Star Trek Nemesis, his phone hasn’t exactly been ringing off the hook for for more directing jobs.
It’s something of a misconception that the money a film makes is the only measure of success in this franchise obsessed reality. What they want is to make money AND have fans clamoring for more so they can make even more money next time. On the second criteria it certainly missed the mark.
My own subjective opinion is that the film was technically unimpressive, poorly directed, and poorly written. My opinion falls fairly in line with the general consensus among fans and critics alike. From that perspective, I would not be eager to hand them the franchise again. It seems that no one was really up to the task of making a medium budget sci fi movie. Why would anyone think they would do a better job next time? The world is full of talented people who HASN'T made a trainwreck of a Star Trek film.