Hello--at the annual Star Trek Convention in Las Vegas this weekend; during the CBS Consumer Products presentation..one could not help but notice/consider..
a) How are we going to re-energize the fan base with new/younger fans ?
Separately at the San Diego Comic Con--I saw many young kids--clamoring around the Hasbro booth and Mattel booth and the Lego booth looking eagerly at new Star Wars toys...and then when I look at new Star Trek merchandise-- I see Star Trek Salt and Pepper shakers, Wall Clock, Doggie bag dispensers, mugs, and expensive costume/prop replicas..while some of those items are neat,
Not sure kids can really play/want that kind of stuff...
What's amazing is that Star Wars has far fewer hours of content than Star Trek; but much more appealing consumer goods/products than Star Trek and keeps a vibrant fan base growing with cool toys/things that still fly off the shelf.
I recommend that CBS & Paramount: really consider a new Star Trek cartoon series and coming up with a strategy to incl. merchandising to resurrect a younger set of fans.
Comments ? Who else agrees ?
thanks
Dave
a) How are we going to re-energize the fan base with new/younger fans ?
Separately at the San Diego Comic Con--I saw many young kids--clamoring around the Hasbro booth and Mattel booth and the Lego booth looking eagerly at new Star Wars toys...and then when I look at new Star Trek merchandise-- I see Star Trek Salt and Pepper shakers, Wall Clock, Doggie bag dispensers, mugs, and expensive costume/prop replicas..while some of those items are neat,
Not sure kids can really play/want that kind of stuff...
What's amazing is that Star Wars has far fewer hours of content than Star Trek; but much more appealing consumer goods/products than Star Trek and keeps a vibrant fan base growing with cool toys/things that still fly off the shelf.
I recommend that CBS & Paramount: really consider a new Star Trek cartoon series and coming up with a strategy to incl. merchandising to resurrect a younger set of fans.
Comments ? Who else agrees ?
thanks
Dave