I wonder if it would be possible for Microsoft to purchase a manufacturer of physical media. Then they could say they're really doing it.
They could but it would be a little cynical I think because it would last only a few years and then they'd be doing the thing everyone else has done.
I just wish this decision had gotten a lot more backlash in the marketplace than what happened, they only listen to numbers
, video games...it's ingrained in culture now...