I like to think I have a good sense of perspective about this kind of thing. I don't expect the average person to have heard of, say, FARSCAPE or THE 4400, but even still I'm startled sometimes. Believe it or not, I once had neighbors who didn't know who "Yoda" or "Godzilla" were. That still boggles my mind. Even if you're not really into this stuff, there's STAR WARS merchandise all over Wal-Mart. How do you overlook STAR WARS? And Godzilla has been around for over sixty years. They never caught a Godzilla movie on TV as a kid?
Then be boggled. I've never seen Farscape or The 4400. I'm vaguely aware that Godzilla is some Japanese monster movie character, but never bothered to watch any of it. I have only a superficial knowledge of the Star Wars prequels; I tried to watch them but found them so boring that they literally put me to sleep.
It's been decades since I bought any Star Wars merchandise, so I have absolutely no idea what's available in the toy section of Walmart. My visits to Walmart are for household cleaning supplies, cat supplies, groceries, and a few other miscellaneous things that have nothing to do with toys.
Then again, I have also met people who didn't realize that the Flash and Flash Gordon were not the same thing. Ditto The Green Hornet and the Green Lantern.
Not everyone is into superhero comics. I've only heard of the Green Lantern because a friend on another forum is a fan and has a thread dedicated to his favorite comics.
Seriously, we live in a completely media-saturated society. In today's world of "peak TV," it's perhaps understandable if there's some cool new show that people haven't heard of. Or even more obscure older stuff... I was recommending the new Lost in Space to a friend over drinks the other day, and he assumed it was a remake of the 1998 movie, because he'd never heard of the 1960s TV series. But something that's been a major cultural phenomenon for over 50 years, with marketing blitzes every time some new iteration comes along? That's a whole other level of obliviousness. Being unaware of Star Trek is like being unaware of Spider-Man.
Hmm. I used to watch the old Spider-Man cartoon. I've never seen any of the movies, or follow any of the media stories about them.
I'm actually on the flip side of this regarding
The Handmaid's Tale. So many of the people who watch the TV series have never read the novel, and never heard of the 1990 movie. A lot of the detractors hysterically insist it's all anti-Trump, feminist propaganda... and refuse to consider the facts that the original novel was published 33 years ago in Canada, and the first season of the TV series was already shot before the 2016 election.
I often find it useful to remind myself that half the adult population is of below-average intelligence...
Say whut?
I guess that gives me the right to go around saying that everyone who hasn't heard of my favorite authors or TV shows or movies is of below-average intelligence, hm?
Well, I could... but it would be pretty damned rude. Every time somebody says they haven't heard of the novels of F.M. Busby (I've been working on a long-term fanfic project based on his books, since he stopped publishing in the mid-'90s and died over 10 years ago), that gives me an opportunity to explain about them and hopefully find someone else who is willing to try them. That's more positive than saying, "You haven't heard of the Hulzein series? Gosh, you must be stupid!"
Sounds like a good opportunity or idea to invite them over for drinks or dinner and watch select episodes. At least TNG and DS9 pilots. TOS may be a bit too old school.
Why?
And you didn't mention DISCO? That's a current series.
Introducing the dregs of a franchise is hardly the way to get new fans.
There are plenty of people who are mostly unaware of the specifics of SF, and don't even know the difference between Star Trek and Star Wars. And in my experience, a lot of people are absolutely uninformed when it comes to any movies, music, or television from before the time when they were kids.
I'm reminded of a conversation on this site years ago, when someone was pontificating about how terrible and unwatchable and boring all black and white shows and movies were. Granted, it takes a bit of extra mental effort to imagine what the real colors might be, but then sometimes a colorized version comes along and you realize that it was much better in black and white. If that sounds odd, compare a black and white episode of The Adventures of Robin Hood (from the 1950s) to a colorized version. The outlaws looked absolutely ridiculous in color, and I much prefer the black and white episodes.
There are a depressing lot of people who seem to think that anything that happened before the internet age began is hopelessly primitive. It's even an education on a comics site I belong to, that's rerunning the entire Canadian comic strip
For Better Or For Worse.
The strip is up to the year 1989 now, and it's been an eye-opener into the different generational attitudes between older readers and younger readers... the younger ones are dumbfounded and shocked at how much direct supervision the kids in the strip
don't get all day, and a couple of posters are hysterical at the moment because one of the kids actually played in a mud puddle and got her clothes dirty ("she's gonna get sick!"), and then went home and sneaked a box of cookies ("she's gonna end up with diabetes and hypertension!").
That's really mind-boggling to me. I can perhaps understand it when you are a kid, and everything is new. But after that?
Like I wrote, we live in a media-saturated society... darn near everything ever written/filmed/recorded is out there in some form competing for our attention, and it's easier than ever to be informed about it. These days you don't have to find a film society or a revival theater, or even stroll through a video store... you literally just have to sit at home and browse your favorite streaming service.
Some of us don't have a favorite streaming service, or if we do, it's got a hell of a lot of stuff geoblocked. American Netflix users seem to take it for granted that everyone can watch what they can watch. That's not how it is.
That's not even how it is since CBS decided to lower their noses a little bit and let Canada access their streaming service. There are still popular programs we won't be allowed to see.
(And for music, or books, that level of obliviousness is even harder to fathom...)
I still get my music on CD, and the vast majority of my book collection is in the form of physical books. Just yesterday a visitor to my home noticed one of the Outlander novels I'm reading (the TV series was based on them), and was horrified at how thick the books are. She'd never heard of the TV show, and couldn't care less about 18-century history. A previous conversation revealed that she'd never heard of Henry VIII, and I found myself wondering how that was possible.
But it just goes to show that not everyone is into either history or historical drama.