^^^
Yeah, for most of its run it was #2 amongst first-run syndicated dramas behind DS9, and it even started beating DS9 towards the end of the 90s (although that was more because DS9's ratings dropped each year rather than because of any big increase for Xena).
XENA also scored tons of mainstream media coverage, including a cover story in Ms. magazine, countless magazine articles, "Xena" nights at gay bars, merchandise, academic articles, comics, novels, etc.
It was a big deal in its time, although it seems to have been eclipsed by BUFFY in people's memory.