Entertainment as such obviously isn't the only business that makes such decisions based on short-term - one might suggest "short-sighted" - metrics that aren't easily intuited by the outsider.
In the late 90s I was doing contract work for MCI directed toward setting up an online marketplace for recorded music sales. They were right on the cutting edge, there, and if they'd continued with the effort who knows how much they could have made?
They killed the project in one meeting, one afternoon, because there was competition for the budgeted money - building a cellular tower somewhere in Africa which promised a tiny bit higher return on investment over the following five years. They did not have infinite money for these things, and so something had to be sacrificed.
In the late 90s I was doing contract work for MCI directed toward setting up an online marketplace for recorded music sales. They were right on the cutting edge, there, and if they'd continued with the effort who knows how much they could have made?
They killed the project in one meeting, one afternoon, because there was competition for the budgeted money - building a cellular tower somewhere in Africa which promised a tiny bit higher return on investment over the following five years. They did not have infinite money for these things, and so something had to be sacrificed.
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