Star Trek always made their storylines in line with major happenings in the world. With all the terrorism and religious persecution and even North Korea wanting to do something to us for making a movie about him, etc, there is ample ammunition for great storylines in Trek. Seems to me that is how to restore it back to greatness. I liked the new films but something is lacking when compared to the TOS movies - just my .02 that means nothing in the entire scheme of things.
I'll let Wil Wheaton rebut: http://wilwheaton.net/2013/06/my-review-of-star-trek-into-darkness/