It’ll be interesting to see where the franchise goes next. To be honest, I’m expecting a full clean slate, and I’d be surprised if the Kurtzman era continues. That’s a shame, because overall I’m really enjoying SFA at the moment.
It’s not that this era has been unsuccessful - it just feels like they want to take the franchise in a different direction. I wouldn’t be surprised if that involves creating a more connected movie/TV/expanded‑media universe.
One challenge, I think, is that in trying to elevate Star Trek to a big “tentpole franchise,” they’ve positioned it alongside things like Star Wars and Guardians of the Galaxy - big, action‑adventure, space‑opera sci‑fi. That comes with certain expectations. the Kelvinverse movies have felt catered towards that big, space opera action adventure audience, and the streaming shows have sort of reflected that tone, look, and approach. Less so on TV, but in the movies at least thats lost some of the ST optimism, thoughtfulness, pondering on life and moral debates etc that makes ST distinctive as a franchise.
What I’d love to see is a new approach - less Star Wars/Guardians, but inspired by higher-concept science fiction tentpole films like Interstellar, The Martian, Inception, or even The Matrix - still epic, still ambitious, but a different flavour of science fiction. Something that enables big, ambitious science fiction concepts in the universe, but gives more room for Trek’s trademark philosophy and thoughtfulness, while still delivering the scale expected of a major franchise. The issue is that ST's strength has come from it's moral quandaries, it's philosophical debates - and the space-opera model sometimes risks losing that. Something more in the realm of epic science-fiction, not space-opera, would give ST a more distinct flavour whilst having chance to play to it's strengths AND have the action and effects people love. Set it in the universe, keep the values, but movies could be individual stories.
My personal preference, though, would be to take a lesson from the recent Alien and Predator revivals. Both found success again with smaller, more focused budgets after years of trying to chase blockbuster‑level box office with blockbuster-level budgets with mixed results. Give Star Trek a modest but solid budget - enough to look great and deliver one or two standout set‑pieces. That’s exactly what the franchise used to do, and it worked right up until Nemesis.