I think there's been a gradual decline in quality ever since the dot-coms have gotten more heavily involved in the advertising. Not all of them are bad, mind you, but to me they seem to be more lackluster on average than some of the more established companies. Maybe that lack of panache and wit has rubbed off on other advertisers who think it's enough to just get the namedrop during the Super Bowl without wasting a lot of money on making the commercial itself.
But I do think there's been a noticeable decline in quality over the past several years. Watching the commercials used to be an event I looked forward to almost as much as the game itself. Now it's kind of an afterthought, and if there are five halfway poignant or funny ones at best I'd consider that pretty good.
On that note, my favorites, in order:
1)
Chrysler-Eminem-Detroit
2)
Volkswagen-Vader Kid
3)
Volkswagen Beetle-Black Betty
4)
Chevy Camaro-Miss Evelyn
5)
Audi-Release the Hounds
So, at least car commercials seem to be keeping the tradition of classic Super Bowl commercials alive.
Now, the worst:
- GoDaddy: Your commercials are always poorly done and tasteless.
- Doritos Finger Licking Guy: Just creepy as all hell.
- Snickers: Hey, let's do the same gag as the Betty White commercial last year, but worse.
- Bud Light Kitchen Remodel: Yeah, uh, Heineken already did this one with a remodeled Heineken closet.
- Chevy Cruze Facebook Status Updates From Your Car: Unless your car is armored against potential assassination attempts, your life is not interesting enough that you need to do status updates from it.