I saw Prometheus in the theatre and thought it sucked. Everyone I know that saw it in the theatre also thought it sucked. But I guess we made it a success and it is one of the best movies of the alien franchise?
And maybe success is the wrong word, we can interchange a lot of words. Just because a movie made a lot of money in the box office does that make it a success? It may be a success financially but was it a successful quality film?
My point, and I think the point others are trying to make, here, is that Hollywood cares more about financial success than artistic success.
Prometheus got decent reviews, but it didn't perform very well at the box office. Still, it brought in over twice as much domestically as Twelve Years a Slave did.
Twelve Years a Slave got 251 of 260 positive reviews on RT (97%), but didn't even bring in $60 million domestically ($131 million outside U.S.) A success? Artistically? Definitely. The studio would also call it a financial success because its budget, according to Box Office Mojo, was only $20 million.
Consider that Adam Sandler movies get universally panned in reviews, but he continues to make movies because apparently on the budgets he gets, his audience will still turn out in numbers sufficient enough that the movies make money for the studio. So financially, his movies are a success even though he'll never get an award for them.
On the other hand, artistic films often get great reviews, but take in middling amounts at the box office. Many don't even get wide distribution. These are successes, too, but not the ones that build Hollywood studios. The ability of a studio to put out an "artistic" or limited audience movie stems from putting out the large-grossing popcorn flicks like Iron Man.
Ok great I agree with all of that.
So by that logic, a person can argue or opine that Star Trek into Darkness sucked and was a failure because it's a crap movie regardless of it's financial "success" or a metric provided via the braindead popcorn eating masses.
For the record I think STID is okay. My opinion has soured since initial viewing in the theatre but I wasn't walking out of the theatre considering it amazing anyway, merely pretty good. Still not the worst Trek movie and imo nowhere near as good as Trek 2009.