Marvel fires Ed Norton -- maybe they don't like him when he's angry
The Hulk has some fairly obvious anger issues and, let's face it, he's not exactly a team player. The same might be said of Edward Norton, the two-time Oscar nominee whose talent and temperament are often mentioned in the same breath by Hollywood insiders. "Sure, Ed Norton is a great actor, but...."
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Feige, maybe the most earnest and easygoing executive I've ever met in Hollywood, slapped down the HitFix notion that this was a money-based move and that that there might be room for negotiation.
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So this will probably play out a lot like the replacement of Terrence Howard, who was reportedly the highest-paid actor in the "Iron Man" cast and then was shown the door and replaced by Cheadle. Howard got that high pay because he was the first one signed to the project, it was the first Marvel Studios production and Downey's career was still in bounce-back mode. He got replaced in part because he didn't want to renegotiate, and that became the Hollywood headline, making it seem like a money matter.
Marvel Studios, which delivered its first movie in 2008, is already pretty infamous for its penny-pinching, but according to insiders, Howard really got kicked out of the franchise because he was viewed as a problem child by the "Iron Man" team and the studio leadership. And, yes, there may be a trend here. It seems to me that Marvel is now like a pro sports team with a salary cap and a low tolerance for troublemakers -- and an even lower tolerance for expensive troublemakers.
... Good luck trying to unravel the hard truth in all of this.
What's next? Well, no one seemed to mind that Cheadle stepped in as Tony Stark's best pal in "Iron Man 2," and I can't see a fan revolt over Norton's exile. Right now, to be savagely honest, there is one and only one irreplacable person in the Hollywood life of Marvel: Downey. An Avengers movie with someone other than Downey in the metal suit won't fly, but don't expect picket signs for Norton.
Feige really couldn't bring in a total unknown to play Banner because the movie already has an unproved lead in Hemsworth (best known, to date, as Captain Kirk's doomed father in the short opening sequence of the "Star Trek" reboot) and a still-unproved commodity in Evans. Tapping a fresh-face actor to play Banner would be cheaper, sure, but the new guy might get gobbled up in shared scenes with big-charisma personalities like Downey and Jackson or real-deal, serious actors like Renner and Cheadle.