I think its the product. But i also think it's the age we are living in. Very difficult to do something that would feel like it's in line with the "golden era". Ever since The Dark Knight came out things have changed. I don't know what numbers the orville is getting bit that's close-ish to classic trek, albeit watered down in quality and with comedy thrown in. Point is theres a huge bunch of fans who just want what we have wanted for 15 years, a series set after DS9 ended, in the prime universe. The Star Wars fans got it, thats what a lot of us really want. But i DOUBT it happens.