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Microsoft's new "I'm a PC" ad

^Steve Jobs has never jumped around on a stage shouting "Developers Developers Developers!"

For that reason alone, Jobs wins. :p
 
Well, the story goes that the reason why Apple mice only have one button is because Steve Jobs has an anti-button fetish...
I don't know what's crazier. :p
 
Like a cranky editor of Maximum PC likes to say - the difference with Windows users is that they call bullshit when they see it (I hate Microsoft with a blinding passion sometimes), whereas Apple users are constantly in a state of shock when Apple does something anti-consumer, like dropping the price of the original iPhone 2 months after it was released. "Well, at least we get a coupon!"
I honestly don't know which fans are worse, the Nintendo fans that deify "Reggie" and Miyamoto or the Apple fans that think Jobs can do no wrong.

Oh, now, don't be that way. Can't you feel the all-encompassing love of Microsoft? Aren't we all PCs, stronger together because of our blandy genaricism? Submit yourself to the group. Allow yourself to be taken to the place where your identity and that of your tools become one. Join in the everlasting chorus of Windows. One of us, one of us...
 
Well, the story goes that the reason why Apple mice only have one button is because Steve Jobs has an anti-button fetish...
I don't know what's crazier. :p

I wouldn't doubt this.

I would. Apple mice only had one button because that's how they were in the beginning and their users were used to it. Given that WIMP interfaces were in their infancy at the time, there was no real precedent to say a mouse should have one button, or two or three or twelve.

Now that an increasing number of Windows users are switching, the standard Apple mouse has two buttons. In addition, Mac OS has supported the use of any two button USB mouse for years.

The only reason having a one button mouse is "wrong" is that it's not what Windows users are used to.
 
I've seen new Mac Book Pros that still have one button on the touchpad. It's the same minimalist philosophy that guides iPod design. And hey, it's fine I suppose. But again, maybe I'm just too much of a gamer and I just find having less than three buttons on a mouse kind of insane.
 
These ads are directly targeting the "broader message" of the Mac ads. They already have the "Mojave experiment" campaign to directly promote Vista.

The Mojave experiment was just a load of rigged, worthless BS. None of those "impressed users" actually sat in front of it and used it - which is the most important indicator of how impressed a user is likely to be, not watching some MS guy demonstrating the features he knows won't crash.

Instead of running ads, MS needs to sit down and produce a better product - perhaps they could start with actually implementing the features they've been promising for nearly twenty years but have so far failed to deliver. WinFS? The brave new world of Cairo?

And yes, I'm a Mac user. I've been a Mac user for nearly three years, and in that time OSX has run perfectly, every single day. I've lost count of the number of times I've had to reinstall XP. As a user, that's more important to me than any TV ad.


I would. Apple mice only had one button because that's how they were in the beginning and their users were used to it. Given that WIMP interfaces were in their infancy at the time, there was no real precedent to say a mouse should have one button, or two or three or twelve.

Exactly. A straightforward and well-designed UI interface shouldn't require more than one - I rarely utilise the right button when developing software, and neither do Apple.

Now that an increasing number of Windows users are switching, the standard Apple mouse has two buttons. In addition, Mac OS has supported the use of any two button USB mouse for years.

Exactly. In fact, it supports more than two as the scroll ball of the Apple mouse is a third mouse button. The two buttons on the side are a fourth.

The only reason having a one button mouse is "wrong" is that it's not what Windows users are used to.

Like so many other "faults" with Macs.


I've seen new Mac Book Pros that still have one button on the touchpad. It's the same minimalist philosophy that guides iPod design. And hey, it's fine I suppose. But again, maybe I'm just too much of a gamer and I just find having less than three buttons on a mouse kind of insane.

A few minutes of research would tell you that a right-click is performed by simply tapping the touchpad with two fingers instead of one.
 
I've seen new Mac Book Pros that still have one button on the touchpad. It's the same minimalist philosophy that guides iPod design. And hey, it's fine I suppose. But again, maybe I'm just too much of a gamer and I just find having less than three buttons on a mouse kind of insane.

You aren't really going to game with a touchpad, now are you ? Unless you want to lose. :)

The MacBook and MacBook Pro touchpads are indeed one button but if you put a second finger on the touchpad it interprets a push of that button as a right click.
 
Like a cranky editor of Maximum PC likes to say - the difference with Windows users is that they call bullshit when they see it (I hate Microsoft with a blinding passion sometimes), whereas Apple users are constantly in a state of shock when Apple does something anti-consumer, like dropping the price of the original iPhone 2 months after it was released. "Well, at least we get a coupon!"
I honestly don't know which fans are worse, the Nintendo fans that deify "Reggie" and Miyamoto or the Apple fans that think Jobs can do no wrong.

Oh, now, don't be that way. Can't you feel the all-encompassing love of Microsoft? Aren't we all PCs, stronger together because of our blandy genaricism? Submit yourself to the group. Allow yourself to be taken to the place where your identity and that of your tools become one. Join in the everlasting chorus of Windows. One of us, one of us...

See, this is a prime example of where we each have our own biased readings. I see the MS ads as resisting the Mac ads attempt to homogenize the PC user by trying to show diversity within its user base. First and foremost, I don't find it surprising that the MS ads introduce race and gender in these new ads. It's disgustingly calculated, but as a subtle way to resist the "stodgy white guy" image in the Mac ads, it works.
 
^It's not as bad as the pathetic Novell attempts to introduce gender in to the ads by casting "Linux" as a good looking woman.
 
Well, the story goes that the reason why Apple mice only have one button is because Steve Jobs has an anti-button fetish...
I don't know what's crazier. :p

I wouldn't doubt this.

I would. Apple mice only had one button because that's how they were in the beginning and their users were used to it. Given that WIMP interfaces were in their infancy at the time, there was no real precedent to say a mouse should have one button, or two or three or twelve.

Now that an increasing number of Windows users are switching, the standard Apple mouse has two buttons. In addition, Mac OS has supported the use of any two button USB mouse for years.

The only reason having a one button mouse is "wrong" is that it's not what Windows users are used to.

I'm well aware of all of this. I was just playing along with the joke. I've had an apple computer since 1985. I use both on a daily basis.
 
I've seen new Mac Book Pros that still have one button on the touchpad. It's the same minimalist philosophy that guides iPod design. And hey, it's fine I suppose. But again, maybe I'm just too much of a gamer and I just find having less than three buttons on a mouse kind of insane.

You aren't really going to game with a touchpad, now are you ? Unless you want to lose. :)

The MacBook and MacBook Pro touchpads are indeed one button but if you put a second finger on the touchpad it interprets a push of that button as a right click.

Depends. I've had gaming laptops for 7 years of my life that I'm at a point where I can play most games with a touchpad and still come out pretty even. It requires a certain dexterity/agility and probably aggravates CPT, but it works.

It would seem that the MacBook touchpad would make most RTSes and FPSes unplayable.
 
Eh, I play FPSes and RTSes on my TiBook all the time. Not so much multiplayer (the thing is 6 years old, I'd lose just based on that alone), but singleplayer is no problem.

There are keyboard shortcuts you learn instead of using a second button. Or you can just set up control-click to do what a second button would do. The reflexes are different, but I'm not convinced they're any less effective.
 
I'm well aware of all of this. I was just playing along with the joke. I've had an apple computer since 1985. I use both on a daily basis.

So do I. I've been a Windows user, a Mac user, a Linux user, an Amiga OS user, a Spectrum user and even a bloody SAM Coupé user.

I was replying more to firehawk's comment than yours. A good analogy - there was a feature on Top Gear where they tried to find the first mass-produced car that had what we today would call the standard controls (i.e. a steering wheel, pedals, gearstick all in the places where they would be in a modern car).

In this case, it'd be like some car manufacturer laid out the controls differently but that's what the people driving their cars were used to so they didn't change it. Then, more and more people suddenly started switching to their cars so they gave people the option to choose.

The point is that those car owners would probably be constantly told that their way is wrong but nobody would ever be able to give them a better reason why other than because it's not the way they do it.

Depends. I've had gaming laptops for 7 years of my life that I'm at a point where I can play most games with a touchpad and still come out pretty even. It requires a certain dexterity/agility and probably aggravates CPT, but it works.

It would seem that the MacBook touchpad would make most RTSes and FPSes unplayable.

Maybe, depends on whether or not they tailor the controls properly. When somebody ports a PS2 game to the PSP they have to tailor the controls to make up for the lack of the second set of shoulder buttons and the single analog stick, I see no difference here.
 
Oh, now, don't be that way. Can't you feel the all-encompassing love of Microsoft? Aren't we all PCs, stronger together because of our blandy genaricism? Submit yourself to the group. Allow yourself to be taken to the place where your identity and that of your tools become one. Join in the everlasting chorus of Windows. One of us, one of us...
Uh-huh and saying every single PC user is a short, podgy, suit-wielding white man is not homogenization at all.

You may notice that the Windows ads are emphasizing differences in their user base whereas the Apple ads always espouse the same "hip" portrayal of their users.

Don't even try to pull the homogenization card on Windows users. I spent 4 years on a college campus and the Mac users were the most annoying, arrogant self-love groups around. Once I was subjected to a 17 year old freshman demanding an Apple from her parents the day she moved in just because her roommate had one (she owned a Sony VAIO).

I'm proud of being a PC-owner because I'm sick of Apple users painting themselves as the alternate savior to the world's problems that have been caused by an evil Microsoft. Apple's policies are significantly worse the MS' ever will be. They would be a tremendously harmful monopoly if they ever gained the same market share that MS enjoys today.
 
Uh-huh and saying every single PC user is a short, podgy, suit-wielding white man is not homogenization at all.

You may notice that the Windows ads are emphasizing differences in their user base whereas the Apple ads always espouse the same "hip" portrayal of their users.

I guess according to you encouraging vain stereotypes is the way to go in this ad battle.

If you recall, Apple's previous advertising campaign showed numerous very different users from every walk of life talking about their experiences with switching from a Windows PC to a Mac.

Apple could have gone in a different direction. They could have gone with "Mac vs Gaming PC" where Gaming PC is an angry, white teenager who can't stop calling everything "gay" and swearing all the time. He could talk about how easy it is to post racist comments against people's YouTube videos with a PC.
 
I actually think these ads are pretty good. It does a good job of semi-responding and showing that there are trendy people and real people that use the PC. That said, I bet Apple gets a kick out of it because it seems like MS is feeling the heat to some degree. At least enough to create and ad that responds to the ones Apple has been running.
 
^But I still think they need to address a question - why should an XP user like me upgrade to Vista ? What does it do for me that I need it to do that XP can't ?

It gives me the ability to play Direct X 10 games ? But my graphics card doesn't so that useless to me. Now, I might eventually buy a new PC and that will have Vista on it but Microsoft don't make computers. They make operating systems.

That's really the problem here. Apple may be gaining market share, but that's not the reason why Vista isn't or why people are phoning Dell asking them why they can't have XP on their new computers.
 
^But I still think they need to address a question - why should an XP user like me upgrade to Vista ? What does it do for me that I need it to do that XP can't ?

It gives me the ability to play Direct X 10 games ? But my graphics card doesn't so that useless to me. Now, I might eventually buy a new PC and that will have Vista on it but Microsoft don't make computers. They make operating systems.

That's really the problem here. Apple may be gaining market share, but that's not the reason why Vista isn't or why people are phoning Dell asking them why they can't have XP on their new computers.

Why do you upgrade to OSX? Jaguar? Leopard? Why?
Snow Leopard is next. Why upgrade? Apple even calls it "the most dramatic upgrade for your Mac".
How?

J.
 
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