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Spoilers Marvel Cinematic Universe spoiler-heavy speculation thread

What grade would you give the Marvel Cinematic Universe? (Ever-Changing Question)


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    185
If that's the intent, those seem like lousy names to convey that message to the intended audience. Is a casual viewer supposed to infer that there's less "homework" involved with Marvel Television?

I think the point is to convey that Marvel Television has a certain level of separation from the movies, therefore it isn't required to have seen the shows to appreciate the movies.
 
I'm no marketer, but to me Marvel Television implies it's part of something bigger which isn't going to entice shy viewers. I'd go with something more like Marvel Stories or something which implies you could enjoy it on its own.
 
I'd be surprised if most viewers pay that much attention to whether it says "Marvel Studios," "Marvel Television," or "Marvel Tiddlywinks." They're gonna be there to watch the shows, not the logos. And if they already assume that "Marvel" means "you have to watch everything," changing the word after "Marvel" isn't going to have any effect on that misconception.
 
I think the point is to convey that Marvel Television has a certain level of separation from the movies, therefore it isn't required to have seen the shows to appreciate the movies.

This. Marvel is attempting to break the habit/cycle, but the actual content needs to be explicit in its independence from anything from Marvel studios' past.
 
I think the point is to convey that Marvel Television has a certain level of separation from the movies, therefore it isn't required to have seen the shows to appreciate the movies.

I'd be surprised if most viewers pay that much attention to whether it says "Marvel Studios," "Marvel Television," or "Marvel Tiddlywinks." They're gonna be there to watch the shows, not the logos. And if they already assume that "Marvel" means "you have to watch everything," changing the word after "Marvel" isn't going to have any effect on that misconception.
You're both right. I understand what Marvel is going for with this, but other than the most hard core nerds like us, all most people are going to see is that it's Marvel, and so they're going to assuming it's all connected.
 
all most people are going to see is that it's Marvel, and so they're going to assuming it's all connected.

It is all connected, but that doesn't mean the individual parts don't work on their own. The idea of a shared universe is to make something you can enjoy either individually or in combination, depending on personal preference. Following the connections is supposed to be a bonus for the curious, not a requirement.

Certainly by the time it got to Infinity War/Endgame, it was all unified into one big thing, but that was a special case, not the new default status quo. Most productions since then have been pretty standalone, or have connected only to their own direct predecessors and sequels rather than the parallel stories. Yet people still expect it to be as connected as it briefly was 5-6 years ago.
 
I love how the fans complained that the shows weren't more connected to the movies, but when that happened with WandaVision and Ms Marvel and FATWS the complaint was "Wait, we didn't watch the shows so this stuff makes no sense!"
 
Because "the fans" are not one mind. Obviously.

Some people want more connectedness, some people do not want to feel as though they have to watch every little thing to know what is going on.
Indeed. And I say that as someone who wants more connectedness but also understand the those who feel that pressure to watch everything, even if that pressure isn't intended.
 
The problem isn't the continuity or having to watch everything to understand the bigger picture. Secret Invasion wasn't necessary to watch to understand other series or movies, nor was Moon Knight. The Marvel Netflix shows originally WEREN'T connected but they are now which implies that an audience might want to refresh themselves on those or check them out if they've never watched them.

The general audience don't need to watch Endgame to enjoy No Way Home. This is all Marvel fluff talk to rebrand and sweep the real problem under the carpet which is the writing and lack of direction with the shows.
 
The easiest way for Marvel to tell audiences they don't need to watch everything is to tell them. Marvel should just start an ad campaign with "watch it all or just watch this" as the message.

One thing that has become tiresome for me are the credits scenes. They used to directly set up the next film or the next in a series--but the payoff to the credits scenes since Endgame have been too long coming. I feel this leads to frustration in viewers who may have gotten the idea in the first phases that each film leads to the next.
 
Because "the fans" are not one mind. Obviously.

Obviously.

The easiest way for Marvel to tell audiences they don't need to watch everything is to tell them

Marvel handcuffed themselves to the "must watch"/Easter egg in everything business model, so the studio's current attempt to break the habit it created/distributed is too little, too late for many die hard MCU fans. Too many were not of the selective taste in only caring about one or two characters and only watching their content, no matter how many Easter eggs were added to the films.
 
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