Thinking about some of the conversation about Brave New World and Wilson as Captain America, got me wanting to throw in my own two cents...
I liked BNW a lot more than most and I feel it was a bit unfairly maligned. The media is still holding out hope for Thunderbolts while they were much more willing to leave BNW to the social media/internet wolves. Granted, the second weekend drop for BNW was catastrophic compared to TB, but still, TB isn't lighting up the box office like a pre-Endgame Marvel release would either. The middling performance also punctures the argument that a Bucky Captain America movie would've been a surefire blockbuster hit. Though the internet knives maybe wouldn't have already been drawn before a Bucky movie came out.
Some of the problems with BNW stem from Falcon and Winter Soldier. The series didn't set Wilson up enough to be a standalone character that many felt merited his own movie. Even putting Bucky as the co-lead was a sign, to me, that Disney was shaky on building a series around Wilson. That shakiness was quadrupled in BNW which became a way for them to tie up loose MCU ends more than establish Wilson as a hero in his own right and one that can and should be the heart and soul of the MCU going forward.
Disney has been averse to giving Wilson a love interest. Sharon could've fit the bill in the Falcon series, or they could've used an ex instead of his sister or aged up the Flag Smasher leader. A love interest allows for the to explore other sides to a character's personality and can draw in viewers who connect to the romance. Giving a character a family is also good for this, but not quite the same, as a romance.
In BNW, I think they messed up by not developing a romantic relationship with the Secret Service agent, or not even bringing his sister and nephews back. Outside of recurrent impostor syndrome, we don't get much of an idea of who Wilson is and why he cares. The Disney Plus series delved into the impostor syndrome better than the movie did, which felt like a rushed retread. To me, MCU Falcon was intended to be a Black best friend who sprinkled a pinch of pepper on the MCU, but not a lot of thought was given to him getting his own movie or series. Falcon and Winter Soldier was a promising start, but BNW didn't do much to expand on it. In a way, BNW wanted to both sell us on the idea that Wilson is widely embraced as Captain America while at the same time, not, and they were skittish about Wilson spending much time in the movie pondering what him being Captain America really means. There are bits of it in the film, but the focus was on action, jokes, and keeping it light but tight, in the hopes that that wouldn't arouse too much internet anger over Wilson as Captain America and that it would let audiences know that they wouldn't be "preached" to. But audiences still didn't come.
The biggest mistake stemming from Falcon and Winter Soldier was Wilson accepting the shield. I felt he should've said thanks but no thanks. What Rogers wanted wasn't as important as what he wanted, and it would've been nice if Wilson had had an "I am enough" epiphany. It also felt crowbarred that Isaiah getting a statue in the back of a museum would have him in tears. The end of the series felt inorganic.
A Falcon: Brave New World movie would not have had to live up to the Chris Evans's films, and I'm guessing would've had a lower budget, and then it clearing $400 million worldwide could've been a success or spun that way. Right now, it's fourth on the list of highest earning Black-starring live action superhero films behind Black Panther, Wakanda Forever, and Hancock. Black Adam is fifth. Now, if you throw in the Spider-Verse movies, that still keeps it in the top five:
Here are the Black-led superhero/superpower movies (live and animated that I can think of):
- Black Panther ($1.35 billion)
- Black Panther: Wakanda Forever ($859 million)
- Spider-Man: Across the Spider-Verse ($690 million)
- Hancock ($629 million)
- Captain America: Brave New World ($415 million)
- Spider-Man: Into the Spider-Verse ($394 million)
- Black Adam ($393 million)
- Catwoman ($82 million)
- The Meteor Man ($8 million)
- Blankman ($7.9 million)
- Sleight ($4 million)
- Steel ($1.7 million)
- Green Lantern: Beware My Power ($740, 607)
- Vixen: The Movie ($330, 246)
- Fast Color ($76,916)
If BNW had just been a Falcon movie it could be cheered as a success and an even bigger breakthrough than it was.