Mark Cushman and Nielsen Ratings

[Harvey]

And whether people could recommend any good books on Nielsen (especially in the 60s)?

Also, in regards to this, Chains of Gold: Marketing the Ratings and Rating the Markets (Katherine Buzzard, 1990) is a great resource.

 

[Panem et circenses]

Thanks for that! I had a look at the sources on your blog post and will check them all out I think. (Except those in America I can't get to, makes you wonder why they haven't digitised them yet).

 

[Harvey]

Except those in America I can't get to, makes you wonder why they haven't digitised them yet).

Copyright issues, for the most part. And issues of manpower.