In series-premiere news, Fox drama Lie to Me opened with 13.19 million viewers (#2) and a 5.2/13 among adults 18-49 (#1t) from 9-10 p.m. While it was certainly sampled sampled, there are three negative observations to make note of.
1. Retention for Lie to Me out of the second half of lead-in American Idol (Viewers: 26.98 million; A18-49: 10.3/25 at 8:30 p.m.) was only 49 percent in total viewers and 50 percent among adults 18-49.
2. The second half-hour dipped by 3.59 million viewers (14.97 to 11.38 million) and 24 percent among adults 18-49 (5.9/14 to 4.5/11).
3. Non-scripted year-ago occupant Moment of Truth kicked-off with 23.05 million viewers and a 10.2/24 in the demo, based on the final nationals. And that show did not ultimately succeed.
The bottom line: it was a disappointing launch for Lie to Me last night.