Since it doesn't look like we are getting another Kelvin Universe movie for the foreseeable future, I thought it would be interesting to talk about lessons to learn from the Kelvin Universe movies. This franchise was popular at first, but lost steam over time and here is some things are worth looking at in that regard, I think these films did some things right but made some errors that cost them in the long run:
1. Strike while the iron is hot: There was a 4 year gap between Star Trek 09 and Into Darkness, which I think killed the momentum of the first film, next time the filmmakers should not let a gap like that happen again.
2. Better plan your franchise, I think there should have been an overall plan how this franchise would proceed and link the films in continuing story, these films seemed like random adventures rather than parts of a greater whole, while the original Star Trek movies from 2 to 4 had a story thread that continued throughout the series, elements of which were picked up in 6. Planning the franchise better would allow for tighter storytelling and give people more incentive to show up for the next film.
3. Do not over mine nostalgia: Here is the big problem with the second film, they brought in Khan too quickly and wanted to hit beats from Wrath of Khan so hard, they recreated an entire iconic scene from it. I do not mind a few callbacks or nods to other parts of the franchise, but that was overkill. They could have done anything, instead, they did the greatest hits version of Star Trek and brought back Khan. Into Darkness is my least favorite film of this series because of that.
4. Reign in the Budgets: I liked some of the special effects in these films, but sometimes it felt like they were throwing money at the screen hoping that would make the audience come in droves. There is a panning shot in Star Trek Beyond that is a beautiful shot of the York Town space station and we can see how much money they spent on it, it looks nice but adds nothing to the story, it looks like they blew the budget on something that could have been cut back. If some of these films were cheaper, they would have been more profitable.
Those are my take away points, what do you think?
I definitely feel like, Paramount never having an overall strategy about what the plotting of the movie franchise is has been problematic for a long time, but became extra obvious with the 2009-onwards films. The only stipulation they had was that the crew all be at their regular places aboard the Enterprise as the movie ends... but there was never an idea about what comes next, it was left ambiguous because Paramount always approaches Star Trek movies one at a time and green lights the next one based on the performance of the current one, rather than having enough faith in the franchise to plan it out. This was the undoing of the TNG movies also, but it became a serious reason that the Abrams movies, which *should* have had enough steam in them to run and run, instead ended up having four year gaps between movies, some problems in terms of coherently linking them together, and the overall feeling of them being missed opportunities. Instead of becoming the new wave of the franchise, they ended up becoming the stopgap until someone else picks up the baton.
The same on a larger scale with merchandising. There was no plan, no strategy for how to, as you put it, strike while the iron was hot. The action figure line died a quick death. The likenesses of the new characters took a while to be adopted by spin off media, but because there was a crippling lack of momentum as well as the complications of the CBS/Paramount split, the characters remained in that limbo, and ultimately have faded into background to their TOS counterparts once more. No-one is out there trying to make action figures of Pine's Captain Kirk or Quinto's Spock, not because they aren't worthy (their portayal of the characters was terrific), but because they simply never broke through, because the marketing strategy was shit. Whereas Shatner's Kirk continues on.
The whole thing was mismanaged. I *love* the Abrams films. But they were all cripplingly mismanaged, and I think where the movie franchise is here today ten years later only proves that. If you'd have asked me in 2009 where I thought the Star Trek film franchise would be in 2019, I'd have been excited and optimistic and anticipating... greater things than we got.
