The reason that Paramount gave for moving Star Trek to next summer was that they wanted it to be a 'tent-pole' picture for the studio. They believe in the film and in JJ. That's all great, and not one person on this board knows any better, we don't know if the rushes look THAT good, but what I want to know is do 'we' the fans think that Star Trek in general is popular enough to give this Trek a chance to be a summer blockbuster? In the interest of full disclosure, I and many of my friends used to work for Paramount, and know a good deal about these decisions. The lack of product that Paramount has to release next summer has a bit to do with this decision I'm sure, but I have no doubt they want to raise the bar for rebirth of the Trek franchise, and are ready to make this bet and give Trek prime summer release-date real estate. My personal opinion is that Trek has the one thing you do need, a name with a recognition factor, and no huge negatives. Like Transformers, Iron Man and Lord of the Rings, people know the name Star Trek, have a vague understanding that it's sci-fi, adventure, and given enough preview clips will see a lot of great action and special effects. The casual movie fan doesn't know the names of any Trek film, except 'Oh yeah the one with the whales, that came out the year I was born I think', and that could help the new Trek this May.