Is Nielsen even necessary anymore?

[chrisspringob]

You're thinking is very linear on this. Think outside the box and consider the capabilities of intuitive AI.

Lol. Look, I'm just trying to figure out what is the reason why people create individual profiles. When I turn on the TV, why am I inputing my own personal code, rather than just pressing the power button? If they could do something that induces people to do that, to tell the thing who is watching, and they could demonstrate that the sample of people doing this is not systematically different from the sample of all TV watchers, then sure, that would work.

But that's pretty much what Nielsen already does with people meters. They have a box plugged into the TV that tells it what you're watching, and when you turn on the TV, you're supposed to enter who is watching. So what is the big thing that would be gained by doing this with TiVo?

 

[CaptainHawk1]

You're thinking is very linear on this. Think outside the box and consider the capabilities of intuitive AI.

Lol. Look, I'm just trying to figure out what is the reason why people create individual profiles. When I turn on the TV, why am I inputing my own personal code, rather than just pressing the power button? If they could do something that induces people to do that, to tell the thing who is watching, and they could demonstrate that the sample of people doing this is not systematically different from the sample of all TV watchers, then sure, that would work.

You mean an incentive. I got that figured out too. You make it something they want to do and then it just becomes second nature. Whether it's something as simple as promising a better viewing experience by taking a more active interest in the system (or just being able to have more control over what their kids are watching) to credit earnings for free PPV movies for active participation. The more involved you are, the more points you earn, the more points earned, the more free stuff you get.

But that's pretty much what Nielsen already does with people meters. They have a box plugged into the TV that tells it what you're watching, and when you turn on the TV, you're supposed to enter who is watching. So what is the big thing that would be gained by doing this with TiVo?

Stop with the TiVo already!

It doesn't have to be TiVo!!!



But it's not like Nielsen. I simply don't trust Nielsen and I never have because they don't use large enough sampling to give accurate enough results. Not only that, their system is archaic and requires you to use extra equipment that they provide. I'm talking about getting results from 90% of the population using equipment that they already have with a simple software upgrade and you give them a reason to want to participate.

The only thing that you can't account for is multiple sets in the house that aren't connected to a converter box or sattellite receiver which is something I still haven't figured out how to resolve.