I think she's way more than a fad, but I also think that comparisons are tricky. Personally I've never understood what the big fuss was about The Beatles, but they've obviously had a long lasting cultural impact. I do have to say though, I think Lady Gaga has progressed beyond pop star of the moment to having a broader impact, and I like that she's out there.
Her first album isn't even 3 years old yet.
Get back to me if she is this popular 7 years from now, and I'll reassess. But 3 albums in less than 3 years? And upping the ante with gimmicky performance 'art'? To me, that equates to 'Too soon to tell'. The media hasn't even had a chance to get bored with her yet.
I'm not saying that she won't make it out of 'fad' status for me. She might. But not yet...and not for a while.
And I don't know that she has 'broader impact'. Certainly she has a lot of appeal to fans of current pop music. That much is clear. But not everyone is a fan of current pop music. And among those of us who are not particular fans of current pop music in general (not just Lady Gaga, but all current pop music), she is just an obtrusive, mouth-gaping-open face that we see on YouTube while were trying to get to the videos we really want to see.
Fans of all the genres sort of live in their own universes. And if you live in the pop universe, I have no doubt that she is HUGE - I would assume she is at the center of your current musical universe, in fact. But in my universe of the hard rock/metal genre? Not so much.And she certainly does not command Beatle-level respect in my world. Not even close.
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Three years is plenty of time to get bored with a pop star. It obviously isn't enough to determine if anyone will care about her decades from now, however. I think it's obvious that she's not going to command the highest level of respect in other genres because, well, she's a pop star. That seems pretty intuitive. It's kind of silly to think that we all live in different "universes" when it comes to music though. I enjoy a wide variety of music and don't live in the pop universe any more than most people. There is no reason one cannot appreciate many different types of music.