It saved the franchise. That's ST09's effect on it.
Correct.
So the next movie will again
save the franchise, I assume.
Erm, no, because the franchise isn't dead anymore.
Because if it fails, the "franchise is dead" again.
That would really depend on a lot of things. But ultimately, I think that the success of ST09 means that even if the next one bombs at the box office, ST will just end up back on television.
Whereas, before ST09, the long-term decline of ST films and TV shows, culminating in NEM and ENT, meant that the franchise was well and truly dead and had no future at all. Now, even if the next movie bombs, it has a future.
If the sequel fails, and Paramount decides not to make another one, the the sequel would kill Star Trek as a viable property.
For about six minutes... about how long it'll take Paramount to realize there are a few more pennies it can squeeze from the franchise.
Honestly,
Star Trek has been dead more times than Kenny from
South Park.
No, it's been dead twice: For ten years between TOS and TMP, and four four years between ENT and ST09.
This idea of "saving the franchise" kills me. It had only been a few years since ENT went off the air. This is all nothing compared to what the '70s were like. We had the reruns of one show, some books, and no VHS or DVD copies to watch whenever we wanted. Today you have lots of books, the internet to facilitate communicating with like minded fans and DVD for seven TV series and ten films to watch whenever you want as well as reruns on television.
And the franchise was in danger of dying???
Talk about short attention span.
You are confusing
Star Trek with its fandom.
ENT and NEM killed
Star Trek. Period. Yeah, there were the tie-in books, but that was it. In terms of an actual production?
Star Trek was dead and buried, and had anyone other than a guy who'd made huge hits on TV or in film decided to try to resurrect it, their attempts would have failed.
It is only because of Abrams's prior successes that ST09 got made, and it is only because of ST09's success that future films and TV series will get made. ST09 demonstrated that there's still money in
Star Trek after ENT and NEM had seemed to demonstrate that there was not.