^I'm sure it depends on the run one grew up on or something, but the reason most of my friends hate BND so much is because for them "do not fuck with Spidey & MJ" is a sacrosanct part of the lore. Spidey spins webs, makes quips, suffers from self-doubt, carries responsibilities beyond his years, and loves Mary Jane. 

) So they came up with option three: killer her! This was from the writer, editor and artist, not "management". They though it enforced the tragic elements Spider-Man's life.