Norrin Radd
Vice Admiral
I like this because it comes from the CEO of Viacom himself:
http://www.variety.com/article/VR1118004220.html?categoryid=13&cs=1
Paramount charts franchise course
Studio hopes slate will lead to profitability
By JILL GOLDSMITH
Viacom CEO Philippe Dauman said Wednesday that Paramount's focus on franchise films and more control over its slate will lead the way to profitability at the studio.
Investors, while impressed by Par's strong run at the box office -- most recently with "Star Trek" -- are still fretting at its red ink.
The studio posted a $123 million operating loss in the first quarter of this year.
"We were in a situation where we weren't fully in control of our release slate. We now have full control of our slate. We won't be in a position where our big, franchise pictures are offset" by a handful of smaller, less successful films, Dauman told Wall Streeters at a media conference in Gotham. He was referring to Viacom's split last fall with DreamWorks co-founders Steven Spielberg and David Geffen. "That's why 'Star Trek' is so important. We greenlit 'Star Trek 2' several weeks before the release of '1' because we knew what we had," he added. He cited upcoming pics "Transformers: Revenge of the Fallen" and "G.I. Joe: The Rise of Cobra" as well as a busier release slate from DreamWorks Animation, which will bump up its output from two films a year to three. Viacom distributes DreamWorks Animation pics.
http://www.variety.com/article/VR1118004220.html?categoryid=13&cs=1