Just scoff at everything you hear about that you're not familiar with. When they question you about why you're scoffing go with one of these options that best fits.
1. You were a fan before it became "cool." You know, when only the real fans followed it.
"Psh, I liked green day when I used to see them at the local clubs playing to like 20 people. I just can't really get in to a band if I can't buy them a drink after their set."
2. It's just a rip off of some more cool thing that they haven't heard of.
"Twilight is just Night Mashers with werewolves and high school and like half the subplot and subtlety."
3. Say you liked the (insert a cool country on a continent different from your own) version of the thing more.
"30 rock?" I liked the original Dutch "Rots Dertig" way more, this one is just trying too hard."
4. Act like you don't even know what it is because you don't watch that MTV/tv/magazine stuff. You used to keep up with it when it had relevant product, but you're no longer interested in reality shows or stuff that was cool two seasons ago.
"Paramore? Who's that? Oh, they must be one of those MTV corporate generated bands. Most of the new music I hear I get from kinko's published indie zines and amsterdam cafe's."
5. Just give a loud sarcastic "HA!" and don't elaborate.
"HA!"
6. Act like you're really interested in what they're talking about but then say in a patroniaing way that it's because you're trying to make an effort to get in to more main stream stuff.
"Oh 'Pride and Predjudice and Zombies' that looked interesting. I saw someone reading that on the bus while I was driving by. I usually don't read airport literature but I thought I should give it a try, I mean you can't just read Dostoyevsky all the time right?"
At some point in the conversation just abruptly wave your hand dismissively and leave the conversation muttering about looking for absinthe. You'll sound like an asshole, but at least you won't seem clueless.
1. You were a fan before it became "cool." You know, when only the real fans followed it.
"Psh, I liked green day when I used to see them at the local clubs playing to like 20 people. I just can't really get in to a band if I can't buy them a drink after their set."
2. It's just a rip off of some more cool thing that they haven't heard of.
"Twilight is just Night Mashers with werewolves and high school and like half the subplot and subtlety."
3. Say you liked the (insert a cool country on a continent different from your own) version of the thing more.
"30 rock?" I liked the original Dutch "Rots Dertig" way more, this one is just trying too hard."
4. Act like you don't even know what it is because you don't watch that MTV/tv/magazine stuff. You used to keep up with it when it had relevant product, but you're no longer interested in reality shows or stuff that was cool two seasons ago.
"Paramore? Who's that? Oh, they must be one of those MTV corporate generated bands. Most of the new music I hear I get from kinko's published indie zines and amsterdam cafe's."
5. Just give a loud sarcastic "HA!" and don't elaborate.
"HA!"
6. Act like you're really interested in what they're talking about but then say in a patroniaing way that it's because you're trying to make an effort to get in to more main stream stuff.
"Oh 'Pride and Predjudice and Zombies' that looked interesting. I saw someone reading that on the bus while I was driving by. I usually don't read airport literature but I thought I should give it a try, I mean you can't just read Dostoyevsky all the time right?"
At some point in the conversation just abruptly wave your hand dismissively and leave the conversation muttering about looking for absinthe. You'll sound like an asshole, but at least you won't seem clueless.