One of the perks of having "New Media" in my job title means that I get paid to play with things like this.
It's definitely interesting and I can see the benefits, but I'll be interested to see its rate of adoption among the
non-technorati.
Given the bomb that SEOMoz dropped last week (that the major search engines, especially Google, are now returning search results based on social influence and the user's social networks), I'm going to be very interested in how this affects search moving forward. Social and search have been on the road to convergence for a while, but now it seems to be reaching critical mass.
At any rate, Google+ (not +1, that's their "Like" button for search results) is far better than any of Google's prior attempts at social, which have ranged from laughable to outright abortions. At least this actually
works.
It won't take off, Facebook have destroyed all competition.
This is a pretty short-sighted view. In 2004, sites like Friendster and MySpace owned the social networking universe, and look where they are now -- MySpace was originally bought for $580 million in 2005, and was just sold for $35 million yesterday. Hotmail used to
own Web-based email. Yahoo! used to
own search. Yes, Facebook has a ~$70 billion valuation right now, but it's impossible -- and foolish -- to say, "Welp, game over." Remember, Apple partnered with Twitter, not Facebook, for iOS 5 (although that's primarily due to diametrically opposing viewpoints on content more than anything else). Things change.
I heard a rumor a while back that they were trying to offer a merger with Facebook, but it fell through.
There was an April Fools' joke that circulated around the Internet in 2008 to that end (Microsoft buys Yahoo, Google buys Facebook), and there were rumors that Google was looking at a purchase back in 2006 (for only $2.3 billion, back then), but nowadays, that would be one incredibly expensive acquisition -- Google's got about $36 billion in cash on hand, with a market cap of around $160 billion, while Facebook is moving full speed ahead towards an IPO that will almost certainly top $100 billion. In terms of strategic planning, that would be an incredibly poor move today -- which is why we now have Google+. Far cheaper to launch an internally developed alternative that
doesn't suck rather than try to buy a company that would wipe out almost all of your own corporation's cash and stock value.