Today’s news:
Ghostbusters ‘tanks’, ‘stumbles’ with 53% drop in its second week.
Presumably that’s a bad performance compared to other action movies in their second week then?
Let’s check…
- Captain America: Civil War: -59.5%
- Dark Knight: -52%
- Amazing Spider Man: -61%
Oh, and for an example of an
actual ‘tanking’:
Now, let’s examine all the reporting last week that Ghostbusters was going to struggle because of its first week multiplier against its budget…
Ghostbusters first weekend US figures:
$46m
It had a
$144m budget, so in its first week it made
32% of that.
Descriptions: ‘
Lacklustre’, ‘problematic’, ‘will haunt Sony’
Star Trek Beyond first weekend US figures:
$59.6m
It had a
$189m budget, so in its first week it made
30% of its budget.
Reporting: ‘
Dominates’, ‘wins big’