Have to love Murray when it comes to creative integrity for a project. He deeply regrets ever being involved with GB 2, and I agree with him; the movie was a total turd dump. There were no ideas coming from that movie, there were no jokes no organic conflicts, just a rehash from stuff done well from the first film. It was selling the brand to boost merchandising but the focus should have been about the picture.
I think the merchandise was moving itself off of the cartoon at that point....from a certain perspective it seemed more like film was piggy backing the brand rather than the other way round. I also don't think Gb2 is a bad film, just bits don't work.
Murray had to be 'persuaded' to do the first one after agreeing, so I don't think it's always about artists integrity with him, he's just....vague (same is true for Lost In Translation)
Ghostbusters in the 80s was....big. Internationally big. Bigger than the Mcu is now in a really odd way. All off the back of one film.
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I would say there's also a ton of stuff in Gb2 that doesn't get enough credit. Time passing between films. Where do you go after averting apocalypse in the end of your first film? The subtle hints that Oscar is Peters son, the millennial tension 10 years early, trying to twist what was an adult concept back round since its biggest fanbase is now children. (that last one doesn't quite work. Slimer and newly punkified janine.) The Rick Moranis stuff doesn't quite work, because Gb2 is lot heavier with intentional comedy than the first, but overall...it's on a par with the first film in lots of places. Ironically it's biggest flaws (almost ignoring the Big Fact of the first film...ghosts are real...and probably way too many daytime scenes and a touch of slapstick with cheaper costuming) are things this trailer looks to be repeating (though as remake cum reboot, it's stuck with ignoring the events of the prior films. Which is fair enough for a remake)
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