Why are these lock-stepped into the "usual" Star Trek formulas for their plots? Why not branch out, make Voyager a different type of genre, appeal to another segment of the scifi audience (romance/relationship) that is buying books? The mere fact that this issue is still hotly contested and argued should be a sign of interest, don't you think?
This is probably a big part of the disconnect between those who want Janeway alive and those who are indifferent to it. I have no interest in relationship drama and if Voyager were to go that route I can imagine it would bleed alot of readers. Would there be enough new readers to make up for those who left? I don't know.
I think it is pretty clear that the "traditional" Star Trek fan is not happy with Voyager in general and Janeway in particular. The series was always different, and the reaction at PB has been to ignore those differences in favor of the tried and true instead of realizing that they were writing for a new audience. Their stable of writers was not comfortable with it, and the writers hired to write it have not always been able to strike a balance that appeals to readers.
Voyager has always been about relationships--its starting premise was focused on how the Maquis would mix with the Starfleet crew and ship, which is relationship, pure and simple. It continued to look at that with the struggles of Seven of Nine to acclimate to non-Borg life, the inclusion of new aliens on the ship (including the Borg kids), etc. The ship was in a fluid environment, always meeting new aliens, and so the longer arcs were inside the ship, between the crew.
In addition, Voyager always had a high humor factor, something that the PB novels never adequately embraced, preferring to go with the serious tone of previous series. Voyager provided us with some of the best humor in all of Trek and yet this seldom showed up in the novels.
In tough times, it is scary to branch away from the "tried and true" plots and characterizations that seem to keep the current readership happy, but innovation and change is essential to growth and to the addition of new readers. It is a shame that the editors and writers didn't use Voyager to branch out and try something new.
My concern is, at this late date, the "new" audience has given up on Voyager ever being written in the spirit of the series. Case in point: the current novels labeled Voyager don't even have two of the most prominent and popular characters--Janeway and Tuvok. Readers I know who are new to the books are simply stunned to find out that Janeway is not just absent from the novels, but dead. If I'm a Voyager fan and spend my hard-earned money on a book only to be disappointed, what is it going to take to get me to part with more money later on? The simple answer is to write Voyager the way the readers want it.