my Brazilian friends told me the film wasn't mentioned in ANY advertising of any kind..
it showed in few theaters with NO advance advertising..
Websites are international, and "Star Trek" was widely promoted on all movie news websites for years before the film arrived.
Paramount USA no doubt expected that TV news the world over would use footage of the Sydney world gala premiere at the Sydney Opera House, which was offered to news services all over the world.
So you're saying that Brazilian film critics chose not to mention the movie and review it in local newspapers? The press kits are distributed freely to newspapers the world over.
So you're also saying that Brazil's local Paramount representatives chose not to distribute any posters, or that Brazil's cinema chains refused to display them in foyers? Doesn't Brazil have any movie review TV programs that would have loved to screen the trailers supplied to them? Doesn't Brazil have any movie gossip magazines that would have loved to reprint stories from the set supplied to them by Paramount publicists?
And that Brazilian Star Trek fans don't visit official and unofficial Star Trek websites, or talk to friends and relatives about Star Trek?