https://www.forbes.com/sites/scottm...st-and-furious-killed-star-trek/#1f26d8815bcb
cant really argue with any of that.
cant really argue with any of that.
Forbes: How ‘Star Trek’ Became Obsolete Thanks To ‘Guardians,’ Fast & Furious’ And ‘Star Wars’
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No, but it makes me sad that a dumb action movie in Fast and the Furious resulted in Star Trek being retired too early, in my opinion.
But, the author is right-it ended on a good note.
But, the author is right-it ended on a good note.
That's why new movies have to become less of an action space opera like SW, wild rides like FF, and comic-book fantasy epics like GoG, to get its own niche again. Something more cerebral, thought-provoking, awe-inspiring. The plots of TMP or TVH could still work today with modern cinematography and effects, it's time to return to that kind of stories.
Star Trek works best on TV anyway, and is at the moment enjoying continuing success on TV.
Nope, read something like this before, and in history's sense, Star Trek has NEVER been a super cash cow for paramount/cbs. It usually made money, but was never Super successfull like Star Wars. Its never been as main stream as star wars. So Cbs thinking they have a billion dollar movie franchise was a pipe dream from the word go, was just good luck that St 09 done the bussiness it did and revived the franchise.
Why? Because they dare to address why the movies were not a huge success and probably would not be if continued?
Yup
With Star Trek.. I wonder what the percentage of profits come from Merchandising?? I know Star Wars is insane..
Probably not a lot, given Star Trek merchandising these days is a very niche market.
That has not been a huge chunk of Star Trek monies for a while, and is largely niche.
A action movie to be sure, but populated with interesting characters the audience would care about. Hence the desire for sequels.
If the studio hadn't felt the need for the Abrams movie to be two may and one july releases, in a saturated market of potential "blockbusters," Trek debatibly would have done better.
Lot's of thing could have been done different, 20/20 hind sught.
Which, if Paramount had handled the timing better, could have been Star Trek.
Because Trek labors in its own past and struggles to move past it.
But, regardless, I think Kelvin Trek could have continued forward with new characters as well as old, whether Fast and Furious existed or not.
The issue lied always between Star Trek and Star Trek Into Darkness, in my opinion.
By Star Trek standards, and even some industry standards of the day, the movie was a big hit. Paramount should've struck while the iron was hot and gotten the next movie out as soon as possible.
I remember they announced a sequel about a month or two before the first one was released. But, Paramount let an unacceptable amount of time between both movies pass that the mainstream audience who loved it forgot about it and already moved on.
Then several years later, Paramount utterly squandered the marketing for Star Trek Beyond. We got one trailer; the infamous Sabotage one, attached to Force Awakens in December, 2015. And it was clear in that trailer that they were scared of the fact that it was a Star Trek movie and even held out until the very last second before the words STAR TREK even appeared in the title. Even though I'd seen the trailer online already, I'll never forget the audience bursting into laughter at the absurdity of it. Then Paramount went MONTHS without releasing anything aside from a couple of images. We didn't get another trailer until later May, less than TWO MONTHS before the film was scheduled to open.
Paramount did absolutely nothing to build excitement for Beyond nor did they even try to take advantage of the fact that the franchise was 50 years old that year. And it was a shame, because I thought Beyond was actually the best of those three movies.
I've always blamed Paramount for mis-managing the Kelvin films beyond the first one.
By Star Trek standards, and even some industry standards of the day, the movie was a big hit. Paramount should've struck while the iron was hot and gotten the next movie out as soon as possible.
I remember they announced a sequel about a month or two before the first one was released. But, Paramount let an unacceptable amount of time between both movies pass that the mainstream audience who loved it forgot about it and already moved on.
Then several years later, Paramount utterly squandered the marketing for Star Trek Beyond. We got one trailer; the infamous Sabotage one, attached to Force Awakens in December, 2015. And it was clear in that trailer that they were scared of the fact that it was a Star Trek movie and even held out until the very last second before the words STAR TREK even appeared in the title. Even though I'd seen the trailer online already, I'll never forget the audience bursting into laughter at the absurdity of it. Then Paramount went MONTHS without releasing anything aside from a couple of images. We didn't get another trailer until later May, less than TWO MONTHS before the film was scheduled to open.
Paramount did absolutely nothing to build excitement for Beyond nor did they even try to take advantage of the fact that the franchise was 50 years old that year. And it was a shame, because I thought Beyond was actually the best of those three movies.
I've always blamed Paramount for mis-managing the Kelvin films beyond the first one.
Because that's exactly what they did.
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