Reminds me of the Boba Fett hype. I still have my autographed pic of him along with Vader's in a box somewhere; they were given out and signed while making publicity appearances all over the country, in 1978 iirc.But Orci kept referring to him as a badass in all the pre-Trek XI interviews. Seriously, that's how the whole "Badass Robau" thing started.
I also agree with Lorian - a nice mix of human/Vulcan. And I liked Decker as well - though I only just saw the movie last week for the first time , and I found it unusually difficult to separate the character from the actor....