So, fans can already produce fan works. So, what is the need for the exemption?
Because, according to copyright law, the actually CAN'T make fan works, and the circumstances under which copyright holders might allow such works are arbitrary and subject to change at any time because those copyright holders almost never create licenses for such purposes.
Recall that the point of copyright is to incentivize the creation of new works. It's nearly impossible for fan works to discourage release of new material in the source franchise, whereas the actions of the franchise can easily crush thousands of fan works.
That's not been my experience, but fair enough.
It's not that I think all fan works are super great. It's that I don't want subjective judgement of quality to enter the equation.
If the copyright holder feels in infringes on their brand recognition and profits then I think they have the right, by law, to protect that.
It's my feeling that issues of this kind can be addressed both by how the exemption is defined and by existing trademark law.
That's used for education.
What is a fan film educating about?
You're deflecting. No existing fair use exemption becomes invalid based on how much it might cost the copyright holder in revenue. I'm not trying to prove that fan works are educational (although they can be). I'm saying that we shouldn't hold new fair use provisions to a new standard never used for the previous ones, especially one that involves money. Media companies have a long history of manipulating the books and law to make it look like didn't make money, or even lost money.
That's what Renegades did wasn't it? Legally that's probably the best bet, but the whole point of fan films is to play in your favorite sandbox, not the similar one next to it.
Actually, morally it was probably the best for Renegades, as they were doing stuff like selling models, et cetera. I kinda see
Star Trek Renegades as being half way between STC and Axanar. Not that I hate their work. They did, after all, actually make a film that I enjoyed, and I wish them the best.
If a copyright owner wants to allow people to make and, under certain conditions, publish fan works (films, fiction, etc.) with their IP, that is their privilege. But there's no public interest in changing copyright law to force IP owners to tolerate the proliferation of fan works.
First of all, both producers of fan works and the people who consume them are members of the public, and fan works are typically released to the public, so the idea that there's no public interest is a bit bizarre. It's pretty obvious that both free expression and encouragement to publish new works are public interests that are served by a new fair use exemption. That is not to say that there isn't a certain balance that needs to be insured by drafting such an exemption in a way that would minimize harm to the original copyright holder.
The problem is if fan films are allowed as a whole in any length or in any continuing series or length you'll have a ton of them start to invade the web often with hundred thousand dollar budgets and professional actors. Then people will just watch those and not the real thing.
I think the scenario you describe here could only happen as the result of extreme franchise neglect or abuse by the copyright holder. Fans don't abandon a franchise easily. People would probably still pay for access to the old material even if the new stuff produced by the franchise owners was horrific. This seems more like a situation where no one would want the copyright holder's new material anyways, in which case it's not competition from fan works that killed their business, but a lack of a quality product people are willing to buy.
However, let's play devil's advocate. Would it not be in the public interest to allow a far greater amount of high quality content with the same actors to be produced for far less money? I'm not endorsing the idea, but you make it actually sound pretty attractive.
The second problem is the crowdfunding and that is why so many people want to make films off established fandoms. If you put up a kickstarter for star trek,star wars, harry potter, etc. a bunch of people will contribute that wouldn't if you created something new. So the lure of using an existing fandom is you can raise more money. But if the fans are giving that money to fan productions they have less to spend on merchendise, etc. from the real property owners and then you get into the nasty business of these fan films then sellling merchendise too even if under the shroud of "perks".
There are three concerns here. Let's separate these out:
1) People are using the name of a franchise to fund projects that otherwise would struggle to find any funding.
This is a valid concern even if you take away trademark concerns, because fans may still fund a fan film even if it clearly identifies itself as a fan film and not endorsed by the owners of the franchise. However, this is a natural human behavior. Hollywood does the exact same thing: it spends huge amounts of money on established franchises that are known quantities. So the question becomes: "Do we punish fan films for human behavior?"
2) Funding of fan works is a zero-sum game that takes money away from the original franchise.
I don't really think this is true. I think you might be able to cite an anecdote like someone who gave $1,000 dollars to a fan film Kickstarter who would have spent that on a high-end prop reproduction otherwise, or something like that, but I think those cases are largely outliers. The production of fan films alone probably drive a market for franchise props, costumes, books and so forth. Fan films that reference episodes and books may drive people to the their original franchise sources. However, I think there needs to be a lot more research on this topic.
3) Fan films may be exploited for revenue in creative ways that might not involve the direct funding of the film itself. (Perks, product placement, et cetera.)
This is a major concern of mine, and I think it's essential to address this issue. (Perks tend to be a scourge for films funded under Kickstarter in general, by the way.) To be honest, I'm not entirely sure how to frame legal language in a way that would cover all possibilities. No matter what happens, to some extent the details would have to be hammered out by the courts. I do think, however, that there's a way to rein in most of that litigation, and cases would fall off as judges establish precedent.
There's a difference between "non-commercial" and "made no profit". No profit simply means a net loss. If it made ANY money at all, even one-tenth of a percent of the total cost, it's still a commercial product.
So... "Non-commercial" is the right term to be using here? How do you define this term in a way that covers all concerns?
The entertainment landscape is changing, and it has been for several years now. Knockoff works can be made with professional-quality care and equipment and distributed to large audiences. Crowdfunding allows for bigger budgets. Extras and other actors who didn't have huge roles? Those folks in particular may be tempted to do one last run as their character, and cash in on nostalgia, particularly if they are older and no one's banging on their door with offers. Hence Scott Bakula (NCIS) isn't a part of this whereas Gary Graham has been. If a lesser-known actor can keep the interest up by appearing in a fan work, they might be invited to more conventions, and have their accommodations paid for, and they might be able to charge a little more for their autographs and photo ops.
We've actually seen a lot of presumably legal knock-off movies lately. It would seem that films and other works that are very, very similar, but are otherwise within the limits of trademark and copyright law, actually represent a bigger threat than fan works that would be required to explicitly identify themselves as such. The non-fan works would have no restrictions or fair use limitations to avoid. So it wouldn't be the equivalent of STC that would destroy a franchise, but more something like Renegades.
I think it is also important to properly classify the value consumers of fan fiction and fan films have on the IP holders balance sheet.
In general, a person who consumes fan-made productions has already spent a great deal of funds on "official" merchandise, including physical copies of the various productions, toys, costumes, etc.
That person is also likely to spend even more funds on new products and productions, even if it is a "hate-buy" or "hate-watch" purchase.
I generally agree with this part.
So, from the IP holder's standpoint, the fan fiction consumer is a guaranteed customer, one for whom little effort is needed to get and hold their attention.
So, put simply there is no financial incentive in allowing a guaranteed customer free reign to make and distribute their products under specific legal protections.
Giving a fan-film maker a "license" doesn't get the IP holders MORE customers or help them generate MORE revenue. So why would an IP holder give out something like that? As a 'reward'? LOL.
I strongly disagree with this. I think there's definitely a point at which diehard fans will spend less on franchise content, or even boycott the franchise entirely if they feel that the franchise owners don't respect their fans. This is true even without considering fan works. If fans think that the franchise they love is apathetic or even actively hostile to them, they may decide to invest their money and attention elsewhere.
they shouldn't if the product could potentially cause confusion in the marketplace. So if they were going to allow it they would need to make sure it is really a fan film and not a profession production calling itself a fan film. So it would be reasonable to expect them to identify themselves as a fan film, probably limit how much money could be raised on it, not allow people who had worked on the real product to work on the fan film since they are not fans, and to make sure it is clear they are not the real product, restrict the length to something less then the real movies and shows run (and might need to make sure no continuing stories are allowed so people can't use multi part to get around length restrictions).
While I agree with a few points here ("make sure it is clear they are not the real product"), you're really just regurgitating the Star Trek Fan Film Guidelines, which basically defines both the term "fan" and "fan film" however it wants. It's a crap-ton of No True Scotsman, if you ask me.
One additional point on cost/benefit - creating and funding a "fan license" program would be extremely prohibitive.
Not really. If you create a single fan license you grant to everyone at the same time, it would require only slightly more effort than releasing the Guidelines. Licensing would only require significant expense if you're issuing and managing lots of separate licenses. Then again, there may be contractual concerns that would prevent any kind of licensing, which is why I'm proposing a fair use exemption instead. New franchises, however, can start from scratch with whatever licensing and business model they want.
There are few times were I have seen the fandom universe draw someone in to the actual market, but fandom is not advertising to expand the franchise. It's just maintaining the status quo.
Fan works often can't do anything but maintain the status quo for the franchise itself. Their input can't be reincorporated into the franchise proper, they have no way of knowing the future plans for the franchise, and they basically have to reverse engineer the show in order to make their own fan works. All of that makes impacting the franchise an uphill affair.
Chance Encounter isn't very Trek at all, but it's an exception. In fact, the Trek parts feel tacked on and forced and, frankly, unnecessary. But I also know why those parts were added - it's because getting an audience for a 100% original work is hard, whereas getting an audience for a Star Trek fan film is easier (albeit not a walk in the park all the time).
I think the idea for Chance Encounter probably was conceived as a Star Trek fan film, and you don't really have a reason to think otherwise. You're really presuming some nefarious motive to drive eyeballs to his film without any real evidence.
Licenses cost bucks! Companies pay through the nose to license the Trek merch and experiences they offer. Fan films can't afford that without (you guessed it) crowdfunding or some major investor. The IP holders kinda don't need to help out a production which could legitimately raise that kind of cabbage and create market confusion.
I suspect that if they were charging significant amounts of money for licenses, they'd just do that and not bother with content. In fact, that's an interesting business model: produce a film franchise until it gains fan traction, then license it out to a lot of different groups for a lot of money per license and subsist off of the licensing money. Not sure it's practical, but I'd love to see somebody try it.
Licensure creates an expectation in fans' minds as well as the general public. CBS would be forced into the position of gatekeeper/overseer. Yes, we saw Klingon breasts and simulated sex in Discovery, and there's been some swearing. But there really hasn't been much of either. CBS needs to make sure a licensed production doesn't decide to go the porn route, for example.
There's already porn of Star Trek without the licensing.
Licensing such productions can create problems in IP law down the line for the IP holders. CBS doesn't want to weaken copyright law. And creating a licensing system could be something accounted for in a lawsuit (and CBS doesn't even have to be a party thereto) and harm their product. They don't want that.
I assume you're talking about some kind of copyright case where a decision by a judge weakens copyright protections. I don't see how CBS can prevent this, even if it refuses to license, because the theoretical case could simply involve some other party. Furthermore, this is pure speculation unless you have a specific legal theory in mind.
Lawyers aren't free. Legal costs aren't cheap. So there's negative incentive to pay legal to draft exceptions for a few whiny fans. It costs CBS money.
I presume you mean licensing. If I were CBS, and I were determined to do licensing, I would aggregate the cost by using the same approach for all series, using the same license in every case. It's possible that a license could reduce legal costs by making adherence to the license attractive due to its explicit protections and reducing the number of cases they have to file related to copyright infringement. I think the biggest barrier to this approach right now is that there is little experience with it in the industry.