I just noticed - Kerner Studio - are they the people in Marin County?
I'm not personally wild about the prospect of 3D TV but I have a suspicion that when the big ad agencies realize they have a new toy to play with that could make their ads stand out in a crowd, they'll start pushing the networks to start making 3D shows so that consumers will be driven to buy 3D TV sets. Sort of a replay of how color TV was adopted.
And we have a Chinese gaming company interested
Video games? (Not gambling?) Are they interested in game/TV show crossovers?
Did you see
Defiance,
which debuted at E3? Yet another stab at combining interactive and noninteractive entertainment - if anyone ever figures out that puzzle, they could become very rich (if they move fast before everyone else steals it, since whatever the "solution" is, is probably not copyrightable).
The game and the TV show are both episodic (obviously). If something happens in the show, it'll be reflected in the game, and players from the game will also be talked about on the show but both take place in different cities. Characters from the show might travel to the game for a while, where players can interact with them, and later they'll travel back and talk on the show about what happened in the game.
The logistics will be a nightmare if the connection between game and show are anything but trivial. But if they're trivial - who cares, it's just a gimmick.
Here's how they need to do it: run a competition for a season where players need to achieve some goal. The reward is that the winning character becomes a character in the series. Whatever he or she looks like, his or her personality, that's going to govern the character in the show. Players should have control over what their character looks like, acts like, even how they dress. They need to feel that that's "their" character in the TV show, the one they created.
For the dedicated gamers, it will be a chance to distinguish themselves by having the "best" character, and the fun of seeing the character come to life. But most of the TV audience won't have time/interest in the game. So there needs to be an easy way for the TV viewers to observe the progress of the competition, maybe even start rooting for a character they like.
There could be some kind of virtual reality place within the show where the game actually appears - the live-actor characters in the show know about and observe the game. If that's too meta, then maybe it's just a website where the highlights of the game are replayed for TV viewers. That might also be a good way of hooking a few viewers into the MMO, who otherwise might not bother.