In the late 2000s, the Stargate franchise, known for using Star Trek's episodic formula to create a great expansive setting in the same style (Stargate SG-1 being perhaps the best expression of the format outside of Star Trek itself), was spun off into a show that was aimed at a more general audience, but decried for being a drab soap opera. In truth, Stargate already had an appealing, very diverse cast, playing professional characters of every race and gender, but they were perhaps considered, in their respectability and heroism, to not be edgy enough. Comments from YouTube sound familiar:
Joe Flannigan (sitting next to Star Trek: Voyager's Garret Wang) reveals he offered to actually lease the Stargate franchise and produce new classic style episodes by filming in Europe, and that the TV shows earned far more money than the film. Although I personally liked Atlantis less than SG-1, it had substantial viewership. Yet, as he tells it, the studios were more concerned with uncritically following business trends, than in the good business sense of continuing a profitable niche. One wonders if the very fact of the TV-sci-fi sub-genre (perhaps attracting an audience that likes the exploration of technological possibility), precludes soap trends of arbitrary plotting, attracting viewers predisposed to a more sober technological outlook? Did they instead derive their hook through inverting the emotional payoff to exploration of the new, of ideas, rather than preposterous chance? Did MGM understand their product?
Soap operas are famous (infamous) for keeping audiences hooked by dropping extremely unlikely plot developments right at the end of an episode, to make audiences who are un-jaded to such obvious manipulation, coming back to see what happened next week, even if what happens is not very satisfying - the cycle is more like an addiction than entertainment. The trope is so infamous in British soaps, that phrases like "this will be the best Christmas Walford's ever had" (because Eastenders comes up with some ridiculous plot every Christmas, like a bomb, or a murder), have been parodied and referenced in Doctor Who.
Soap is thus synonymous in many people's minds with lack of quality. I hear people in work all the time complaining about how boring The Walking Dead is, how little they enjoy it, how repetitive it is, but that they felt too invested to stop. We are supposedly in a golden age of TV, but there is a large profusion of soap opera style writing, masked within in high budget drama - we had shows like Lost who's entire structure was just about giving the 'soap opera hook' a greater veneer of respectability by upping the cinematography/budget/filming locations, and obscuring the fact they were leading audiences on, behind the lie that it all meant something.
It strikes me that the Star Trek fan base is going through what Stargate fans did in 2009. The two shows, plus Battlestar Galactica, which itself had a fair degree of soap moments in it, even share a ludicrous visual similarity, with obscure dark aesthetics and Dutch angles. Does Star Trek Discovery really help the Star Trek brand, by taking it away from one of it's fundamental appeals, and placing it in another genre?
Star Trek Discovery currently stands as a 7.4 on IMDB, below shows like Dark Matter, and while it is more popular by virtue of marketing and brand recognition, will it be a product that pays dividends in the long run like TNG, or be forgotton like SGU?
Sexier, younger audience led to SGU which made every episode a soap opera and lead to completely random plot developments to make the show interesting. / Younger, sexier audience" And they failed miserably doing that. No one wanted a Stargate soap opera.
Soap operas are famous (infamous) for keeping audiences hooked by dropping extremely unlikely plot developments right at the end of an episode, to make audiences who are un-jaded to such obvious manipulation, coming back to see what happened next week, even if what happens is not very satisfying - the cycle is more like an addiction than entertainment. The trope is so infamous in British soaps, that phrases like "this will be the best Christmas Walford's ever had" (because Eastenders comes up with some ridiculous plot every Christmas, like a bomb, or a murder), have been parodied and referenced in Doctor Who.
Soap is thus synonymous in many people's minds with lack of quality. I hear people in work all the time complaining about how boring The Walking Dead is, how little they enjoy it, how repetitive it is, but that they felt too invested to stop. We are supposedly in a golden age of TV, but there is a large profusion of soap opera style writing, masked within in high budget drama - we had shows like Lost who's entire structure was just about giving the 'soap opera hook' a greater veneer of respectability by upping the cinematography/budget/filming locations, and obscuring the fact they were leading audiences on, behind the lie that it all meant something.
It strikes me that the Star Trek fan base is going through what Stargate fans did in 2009. The two shows, plus Battlestar Galactica, which itself had a fair degree of soap moments in it, even share a ludicrous visual similarity, with obscure dark aesthetics and Dutch angles. Does Star Trek Discovery really help the Star Trek brand, by taking it away from one of it's fundamental appeals, and placing it in another genre?
Star Trek Discovery currently stands as a 7.4 on IMDB, below shows like Dark Matter, and while it is more popular by virtue of marketing and brand recognition, will it be a product that pays dividends in the long run like TNG, or be forgotton like SGU?
Last edited: