• Welcome! The TrekBBS is the number one place to chat about Star Trek with like-minded fans.
    If you are not already a member then please register an account and join in the discussion!

Does anyone know how Beyond is tracking for its opening weekend?

VOODOOXI

Commander
Red Shirt
The studio knows at this point roughly how the film will open through it's tracking data...As an example, about a week or so ago it was made public that the new Ghostbusters is expected to open to an underwhelming $40-$50 million dollar opening weekend.

Does anybody know if the tracking data been leaked out/made public about the new ST film yet?
 
If they can't get a $90 to $100 million dollar opening weekend for Beyond, then they might as well close up shop because the general public doesn't care about Star Trek.
 
I'd say that if they get 70 million domestic on opening weekend they'll be very lucky.
 
This year so many films not called Deadpool or Captain America have underperformed. I'm hoping Star Trek Beyond makes enough worldwide to justify a fourth movie, and isn't another casualty of the most blockbuster-heavy year ever.
 
The viewing public seems to be growing tired of sequels, but Beyond is not a pure sequel, its a new adventure, so that might help.
 
TPTB are doing their jobs. 20 days out and they are throwing everything including the kitchen sink into marketing now. Trailer 3 then the music video, now character spotlights as above, and every prime-time show I watch off the DVR has TV spots on them. No one can say the message isn't getting out there, but is it being received? All we can do is hang onto something! and hope it's working.
 
Last edited:
I think it's more important that it stay around for awhile. Other than the Misadventures of Harley Quinn and Other People and possibly Jason Bourne Again, Trek has a good month of open road ahead of it.
 
The viewing public seems to be growing tired of sequels, but Beyond is not a pure sequel, its a new adventure, so that might help.
Assuming "viewing public" means the greasy non-Trekkies, than as far as they're concerned, Beyond is a sequel.
 
If they can't get a $90 to $100 million dollar opening weekend for Beyond, then they might as well close up shop because the general public doesn't care about Star Trek.

Sure, if you disregard the fact that the 1st reboot had a $75m opening weekend and its sequel made only $70m . . . . then yeah, $90-100 million . . . . Hell, why not $150 million since we are just picking numbers out of the air rather than basing them on reality.

Given the series recent multiplier, a $65 million opening could still crack $200m domestic. An $85m or better opening would be terrific but not very likely.
 
I saw on Hollywood Reporter and a few other places twitters last week current forecast is $48-60 million opening, which while less than prior films, isn't being considered bad. It's been a very weak summer season thus far and a lot of studios are holding out hopes for July and August to fix things. I imagine analysis will show later that a front-loaded year, blockbuster wise (Deadpool, BvS, Captain America) caused this "light" late-May & June; an unaccounted for side-effect of so many competing big-budget films earlier than normal.

Granted, they hope it'll go up above that - but that's the current indicators with how other films have been opening "soft" domestically.
 
All these BO predictions are based on prebookings, which I don't really get. I never pre-booked a movie ticket in my life.

I think that's only partially what it's based on; they look at competition, prior weeks, prior years, and if franchises, prior films to gather the "guesstimates" - prebookings are part of it, but not all.
 
I wouldn't be surprised if it only gets 50 million on opening weekend. There's just no buzz. Hopefully the movie will do well enough outside the States for a 4th movie to happen.
 
A lot will depend on WOM from initial viewing audiences, and, let's face it, repeat business.
 
I'm sure the Australian premier and the Comic-Con showing are a big part of their strategy.
 
Considering its Asian production partners, this film is going to gross incredibly well in parts of the world it historically hasn't. I wouldn't be surprised if this one tops the list of thirteen (internationally) by the end of its theatrical run.
 
One thing that's been consistent: the tracking for both previous movies has been wrong. I'm assuming this one will be too.
 
If you are not already a member then please register an account and join in the discussion!

Sign up / Register


Back
Top