When I first got to my unit here in Afghanistan (in my career field we deploy as individuals to already established offices/centers) there was a female that they put me in the office with who had a Doctorate. She INSISTED everyone call her Doctor and if you didn't she took it as a slight or offense. Fine. She earned the degree (it wasin Public Administration), but what got to me was while she wanted that level of professionalism she always referred to me as "Major K" because for her my last name was too hard to pronouce (and for the record its not hard to pronounce, its pronouced exactly as it is spelled). And sometimes she would call me "Captain K" and when I would correct her error the excuse was "Oh we used to have a Capatin K here before you got here." Well, if you would call me by my full name you wouldn't have that problem!! So to me its respect is a two way street. Just as she worked hard for her Doctorate, I've worked just as hard for my accomplishments and earning the rank of Major.