News Discovery isn't on TV because no-one would watch it

[Captain of the USS Averof]

Star Trek: Discovery isn't on TV because no-one would watch it, says CBS CEO.

In an interview with Recode Media, CBS Interactive CEO Jim Lanzone admits that Discovery wouldn’t cut it on broadcast TV.

 

[Cake]

Yes, this is the right way to advertise a new series. Just say that no one would watch it on TV! Surely this positive endorsement will bring you tons of subscribers.

 

[urbandefault]

Truth is hard.

 

[Stephen!]

In an interview with Recode Media, CBS Interactive CEO Jim Lanzone admits that Discovery wouldn’t cut it on broadcast TV.

It'd probably do fine airing on TV in other countries.

 

[Captain of the USS Averof]

It's one of two things.

Either CBS doesn't have much faith in Discovery (or Star Trek in general), or more likely…

…it's not the first time a CBS/Paramount suit doesn't know what he's talking about.

Either way…

 

[Borgminister]

What a dumb ass. (that CBS executive)

 

[Cake]

Truth is hard.

It doesn't matter, if it is true or not. If you want to sell a product, you don't make it sound bad.

 

[Stephen!]

They claim nobody would watch it, yet they've decided to air the pilot episode on TV.

 

[Jesse1066]

If there was any truth to this, they wouldn't be using Discovery as the flagship program for All-Access.... or they're idiots.

 

[johnjm22]

He's probably right. It would probably just end up getting cancelled. I'm glad they're going the streaming route.

 

[Tenacity]

How many successful cable shows would cut it (with their current audience numbers) on broad cast?

In all honesty, Star Trek Discovery isn't going to get the ratings of The Big Bang Theory or NCIS. That doesn't mean that it won't be a success in the realm of All Access.

 

[Guy Gardener]

If there was any truth to this, they wouldn't be using Discovery as the flagship program for All-Access.... or they're idiots.

All Access was launched in late 2014.

There are three original programs being prepared.

Big Brother spinoff.

Good Wife Spinoff

Star Trek Discovery.



Discovery is clearly the runt of the litter.

 

[Takeru]

If there was any truth to this, they wouldn't be using Discovery as the flagship program for All-Access.... or they're idiots.

It's most likely true and they're not idiots! A streaming service has a completely different business model than a broadcast network, things that work on one don't necessarily work on the other.

 

[Jesse1066]

I'm sure it will make more money streaming, but I'm not sure it will get more viewers. Honestly though, I don't care how they broadcast it as long as they're doing it and it's good.

 

[Guy Gardener]

TV requires that you watch the media at it airs to get max points, and within three days to get partial points, so long as you kinda watch the advertising clumping to the media.

Streaming needs that you watch the show or series at some point eventually, whenevah, or you keep watching repeats, just so long as you keep renewing your subscription, and this media, or which ever media can be seen as a contributing factor to that renewal. Online Advertising, that is attached to the $6 subscription, but is gone from the $10 subscription, is specifically targeted (by data mining and intuitive algorithms) at you the subscriber from what CBS All Access knows about you as a person and a TV watcher.

 

[dbcooper]

They really are going out of their way to build great buzz for the show. :-/

 

[StarMan]

It may well be a very frank assessment of the current TV climate ... but a very peculiar comment to come from the studio's CEO.

It would be nice if the buzz for Discovery were going in the upwards direction.

 

[Mudd]

Truth is hard.

Yep.

That this is true is pretty obvious if you pay attention to how the TV business works.

 

[indycar]

Is there any chance if, assuming the show is a hits on CBS All Access, that the show would be on regular CBS? I doubt that it would because they'd be dumb to take a hit away from their fledgling service.

 

[cylkoth]

I can imagine them airing it on the network during the summer rerun season. The late start on All Access kinda messes that up, at least for the first year.