When discussing the success of infinity War, The Guardian wrote about why other Hollywood franchises might want to treat the core conceits of their franchises respectfully:
They were favourably saying that Marvel does not do too much piss taking of the core ideas. Did you feel there were perhaps a couple of times in 2009's Star Trek when comedy came a bit too close to satire? I personally felt this was a tendency in the recent movies, as good as they otherwise were.
...comedy is fine ... but lampooning those aspects of a much-loved saga that made fans fall in love with it in the first place is probably best left to others...
...when comedy descends into lampoonery, the last laugh is ultimately on studios. Infinity War looks likely to become one of the top five movies of all time at the global box office by the time it leaves cinemas, thanks to impressive word of mouth...
...while Marvel has at times been content to chuckle at the sillier sides to all these superheroes, the studio has always been carefully to retain our sense of awe at the MCU’s essential machinery.
There is a danger for the film-maker, it seems, in too much postmodern mickey-taking.
...when comedy descends into lampoonery, the last laugh is ultimately on studios. Infinity War looks likely to become one of the top five movies of all time at the global box office by the time it leaves cinemas, thanks to impressive word of mouth...
...while Marvel has at times been content to chuckle at the sillier sides to all these superheroes, the studio has always been carefully to retain our sense of awe at the MCU’s essential machinery.
There is a danger for the film-maker, it seems, in too much postmodern mickey-taking.