Movie goers and "Star Trek fans" are overlapping sets but far from congruent. "The fans" haven't made the Abrams movies the successes that they are, and to some extent have impeded success. They sure as hell didn't "save the franchise" after TV Trek imploded, sorry.
Well, I'm not sure how much we've impeded success this time. I see lots of people around these parts who have went to Into Darkness multiple times. I know I've seen it three times and have bought six tickets total.
